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We are looking for the Senior CRM Manager (m / f / d) who will be responsible for supporting the implementation of MAGIX's CRM strategy to maximise revenue and profit through effective execution. As part of our customer-centric CRM team, you will also assist with the delivery and analysis of multi-channel campaigns (email, newsfeed and more) across all different products and markets.
If this sounds interesting to you, read on, we may have a new dream job for you.
What you will do :
- Develop and continuously improve the CRM roadmap with senior CRM management
- Drive database growth initiatives and partner with other relevant teams such as Martech, Data or Product Marketing
- Scope and lead the implementation of new customer communication channels and improvements to existing ones
- Develop and implement data-driven customer journeys across the various stages of the user lifecycle
- Implement A / B testing strategies with the data and martech team
- Perform in-depth performance analysis for relevant customer segments and campaigns
- Scope and implement personalisation strategies for MAGIX within CRM
- Ensure that our customers receive the right message at the right time in the right communication channel
What we are looking for :
You have relevant experience in using CRM platforms such as Emarsys or Salesforce (CDP is a plus)You are able to analyse data (SQL is a plus) and make recommendations based on the analysed dataFocused on customer centricity with an eye on business metrics such as revenue and profitAble to communicate your own strategy and vision to stakeholdersCan-do mentalityKPI driven and analytical problem solving skillsStrong written and oral communication skills (English is a must, German a nice to have)What we offer :
Security and Flexibility : you get a permanent working contract – we want to start a long journey with you. With our flexible working hours and home office policy, you can shape your working day as it suits youFree Lunch : 1x weekly free lunch for all employees.Freedom and independence : by working independently under your own responsibility and a flat company hierarchy, you can make an optimal contribution.??Unlock your creativity : you can use our entire MAGIX product range for free!?Climate and ecological commitment are crucial for you. ?For MAGIX as well! Since July 2021, MAGIX has been officially CO2-neutral and a registered member of the .??We celebrate our success together : we organize company events. We would be happy to have you join us at the next event : Get Together on Wednesday, mulled wine evening, or at the next company anniversary.?Interested?
We look forward to learning more about you from your convincing application. We encourage you to apply even if your profile does not meet all the requirements for the role. We embrace individual growth at MAGIX.
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