Supervisor Marketing Automation Systems (f/m/d)

Do you enjoy a steep learning curve and challenging tasks?

Then join our Digital Business department in Leverkusen as

Supervisor Marketing Automation Systems (f / m / d)

Digital Business inspired by you - Your tasks

• Supervise deployment of a marketing automation tool strategy for Europe that builds a centralised infrastructure and delivers on the goals of the business
• Contribute to the strategic development of a personalized communication capability for known consumers.
• Define new centralised marketing automation campaigns for pilot European regional Sales Companies in conjunction with the marketing teams and then support to the Marketing Automation Operations Team to roll out for European regional Sales Companies.
• Work closely with internal and external Agency teams to understand new data sources / new data layer enhancements to be made available within the Eloqua marketing automation tool and devise how this can be used across new / ongoing campaigns to make communications even more relevant to the customer and that drives even better conversions
• Business lead working closely with the internal IT Teams on data flows between systems using JIRA co-ordinating with agency to define impact on live automated campaigns as well as comprehensive data checks.
• Make proposals for measurement KPIs for the region, for each NSC, for campaigns
• Business lead on technical integration changes to ensure Eloqua requirements are effectively considered and managed.
• Ensure reporting is enabled through effective tracking and automated reporting to improve and streamline reporting efforts as well as to take the lead to provide effective insights / trends are shared to improve and enhance campaigns across the customer journey.
• Team lead responsible for Customer App campaign development and liaison with the internal and App development agency.

Start : asap

Duration : limited contract until ..

Hybrid work up to three days working from home in Germany possible

Passion meets power - Your profile

• University degree in Marketing / Communication or equivalent
• Experience / working knowledgewith marketing technologies, technical data flows and / or the marketing automation systems (Eloqua or similar) essential
• Minimum 3-5 years experience in marketing preferable
• Strong project management skills
• Previous experience of managing external suppliers is required
• Outlook, Word, Excel and PowerPoint at intermediate or advanced level,
• Strong and credible communicator with an ability to work across a variety of teams
• Ability to think strategically alongside strong analytical and reporting skills
• Strong communication, influencing and persuasion skills are essential
• Fluent English, both verbal and written.
Vor 17 Stunden