Paid Traffic Manager (m/w/d)

As a Paid Traffic Manager, you will be responsible for the strategic planning, execution, and optimization of our paid online marketing campaigns. Your goal is to maximize reach and conversions through data-driven advertising strategies

Tasks

• Develop strategy how to improve revenue and traffic to the EU subs 9 websites (Germany, UK, France, Netherlands, Spain, Belgium, Austria, Poland, Ireland) + support EMEA distributors
• Plan, launch, and manage paid campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.) – current main markets : UK, Germany, France, Spain, Austria
• Monitor performance and continuously optimize campaigns based on key metrics
• Manage advertising budgets and ensure efficient allocation
• Create performance reports and derive actionable insights
• Collaborate with internal teams (Marketing, Ecom, Sales) and external partners (Agencies for Content and Consulting)
• Conduct A/B testing and drive conversion rate optimization

Requirements

• Degree in Digital Marketing, Communications, Business, or a related field
• Minimum 2 years of experience in paid advertising
• Strong expertise in Google Ads, Meta Business Manager, and other ad platforms
• Analytical mindset and data-driven approach
• Experience with tracking tools (Google Analytics, Tag Manager, etc.)
• Self-motivated, organized, and a team player
• Fluent in German and English

Benefits

• A responsible role with room for creativity and initiative
• Flat hierarchies and fast decision-making processes
• Tailored professional development opportunities
• Flexible working hours and one day of mobile working per week
• 32 vacation days per year
• Attractive benefits package (e.g. company pension scheme, job ticket or parking space, subsidized lunch, employee discounts)

Die Zippo GmbH ist ein internationales Unternehmen aus der Lifestyle Konsumgüterbranche. Die Marke Zippo ist weltweit bekannt und hat Kultstatus erreicht.