(Senior) Product Marketing Manager (m/f/d)

Empowering every employee.

Our mission is to be the world's most used employee app by changing the way frontline employees work.

At Flip, we have a clear goal : to revolutionize the world for frontline workers and give them a voice. Become a Flip Game Changer and work with an unbeatable team to ensure that all employees, no matter where they work, have access to their company's internal information.

If you're ready to make an impact and shape the work lives of millions of people, then you've come to the right place!

Job Teaser

As a Senior Product Marketing Manager, you’ll be responsible for creating and executing marketing strategies that help HR, Internal Communications, and IT leaders see the true value of Flip’s product.

You’ll inform product development, articulate the value of our new products and features, and create sharp-as-a-tack content to set Flip’s product apart across different market channels.

We’re searching for someone with a collaborative, can-do, and curious mind whose work makes us both think and smile.

What you'll do...

Product campaigns & launches

• Architect short and long-term go-to-market moments that align with our product roadmap and strategy
• Plan and lead product-related campaigns, developing goals, messaging, segmentation, channel plans, and campaign schedules
• Work collaboratively with marketing, CS, and sales to bring plans to life
• Continuously test and refine new approaches to better reach and engage key audiences
• Report on the impact of your campaigns, programs, and tests

Asset creation

• Manage, create, and distribute product-related collateral such as pitch decks, case studies, one-pagers, product proof points, webinars, blog posts, white papers, and more
• Maintain and update existing product assets

Messaging & positioning

• Craft messaging and positioning that cuts through and communicates our value proposition to target audiences
• Define and articulate unique selling propositions and differentiators for our product
• Work collaboratively with product and marketing teams to understand, shape, and communicate our product strategy

Proof points

• Work with marketing, product, and CS teammates to deliver best-in-class written case studies
• Conduct research into industries, customer insights, and product features to develop messaging and positioning for new and existing products

What we're looking for...

• 4+ years of Product Marketing experience, ideally in the tech and / or B2B space
• You’re a master of the product marketing craft : positioning, messaging, go-to-market, and pricing
• You can synthesize complex product concepts into compelling stories for multiple audiences, and you understand how those stories might come to life on different marketing channels
• You love (and are good at) working cross-functionally across different teams, building relationships and collaborating across the organisation to drive results
• You’re a curious, critical thinker, with a growth mindset and a love for learning new stuff
• You’re proactive, organised, and able to work independently with little supervision
• Superb written and verbal communication skills in English (and German is a big plus!)
• A degree in Marketing, Communications, Business, or a related field
• Other experience in marketing or product management in technology companies

What we offer you...

• Home Office Friendly : Decide for yourself where you want to work every day.
• Modern city offices in Stuttgart and Berlin or 100% remote : Both are possible with us, we at Flip have a hybrid work model.
• Work-Life-Balance : We don't want you to grow roots to your desk chair. That's why we cover the costs of your E-Gym-Wellpass membership and offer job bike leasing.
• Celebrating success : Expect highly motivated and committed people in a relaxed working atmosphere.
• Be part of something bigger : You actively shape Flip in your role. Along the way, you are an enabler of the rapid growth process of a young tech company and grow towards your goals, fun is guaranteed.
• Happy to be a Flipster : Stay tuned for regular team events and culture days that bring us together as Flipsters.
• Working abroad : At Flip you can also work abroad in the European Union. Let's talk about remote work in the interview.

At Flip, everyone is welcome - no matter what gender you identify as or how old you are. Sexual identity, origin, religion, world view and disabilities do not influence your potential job at Flip.

The most important thing is that YOU fit in!