Head of Marketing & Brand Growth

Intro Hagius is a health club redefining wellness through neuroscience-driven movement and holistic health practices. We are seeking an experienced and results-driven Digital Marketing Manager to build and lead our entire digital marketing structure from the ground up. This role requires a strategic and creative thinker who can implement automated email marketing, establish a compelling brand storytelling across platforms, and scale our online presence while ensuring alignment with our Head of Sales’ strategies. Tasks Marketing Strategy & Automation

• Develop and implement an automated email marketing strategy using HubSpot & ActiveCampaign, ensuring smooth workflows and alignment with sales.
• Optimize email sequences for lead nurturing, customer retention, and re-engagement.
• Establish data-driven growth strategies across all digital channels. Social Media & Content Creation
• Manage and grow Hagius’ digital presence across LinkedIn, Instagram, Facebook, and TikTok.
• Create and oversee content strategy for storytelling across all platforms, ensuring consistency in branding.
• Plan and execute Instagram & Facebook Ads for lead generation and engagement.
• Develop Hagius Ambassadors Program to establish brand advocates and organic brand growth.
• Create a monthly newsletter with compelling content tailored to our audience. Performance Marketing & Analytics
• Develop and execute performance-driven paid advertising campaigns (Google Ads, Meta Ads, etc.).
• Monitor and analyze key metrics (traffic, conversions, cost per lead, etc.) and provide insights to optimize performance.
• Ensure SEO best practices for website content to drive organic traffic.
• Implement tracking tools and data analytics to monitor effectiveness. Digital Advertising :
• Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook, and Instagram.
• Optimize ad performance to ensure high ROI and maximum reach. Website Management :
• Optimize the Hagius website for user experience, SEO, and lead generation.
• Implement tracking tools to monitor visitor behavior and conversions. Email Marketing :
• Design and manage email campaigns to nurture leads and retain members.
• Develop targeted, personalized email strategies to drive engagement. Analytics and Reporting :
• Track and analyze marketing performance metrics (e.g., traffic, conversions, cost per lead).
• Provide actionable insights to improve campaigns and achieve growth targets. Campaign Development :
• Collaborate with the Head of Sales to ensure cohesive marketing campaigns.
• Develop strategies that align with Hagius’ brand identity and mission. Requirements
• Experience in wellness, fitness, or luxury industries is a must.
• Self-driven and highly motivated marketer with proven experience in building and scaling digital marketing structures.
• Strong knowledge of email marketing automation, paid advertising, and content marketing.
• Hands-on expertise with HubSpot, ActiveCampaign, Google Analytics, Meta Ads Manager, and other relevant platforms.
• Portfolio & case studies demonstrating past success in digital marketing are required. Skills :
• Expertise in paid advertising platforms, SEO, and email marketing tools (e.g., Mailchimp, HubSpot).
• Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Strong understanding of lead generation and conversion optimization strategies. Mindset : Data-driven, creative, and passionate about wellness and health. Attributes : Detail-oriented, proactive, and skilled at managing multiple projects. Languages : Fluency in English (written and spoken); German is a plus. Benefits
• Full ownership of our digital marketing strategy – shape and execute marketing efforts from the ground up.
• Access to Hagius facilities and wellness programs.
• Collaboration with a forward-thinking team passionate about innovation in wellness.
• A unique opportunity to create and scale a leading wellness brand.
• Opportunity to lead digital marketing for a cutting-edge health club. Closing If you’re ready to drive Hagius’ digital transformation and build a world-class marketing ecosystem, apply now and help shape the future of wellness.