Social Media Manager (m/w/d)

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Social Media Manager (m/w/d)

Social Media Manager

We are Aiways, driving the evolution of the automotive industry.

For our European head office in Munich, we are looking for a Social Media Manager m/w/d, who will be a part of the Marketing Team.

RESPONSIBILITIES

• Overall responsibility of all official brand accounts on Social Media („aiways.official“).
• Structured management of all Aiways European brand accounts on Social Media.
• Coordination and management of all relevant stakeholders (internal teams, agencies, importers, photographers, influencers...).
• Monitoring and analyzing of social media key figures and social listening.
• Understanding of the trends and techniques of social media as well as the company’s presence.
• Development and ongoing adaptation of a long-term-cross-channel social media strategy in collaboration with the agency.
• Content and editorial planning in cooperation with the agency.
• Development of strategy for cooperation and partnerships
• Development, implementation, evaluation and optimization of social campaigns and marketing measures on the social networks.
• Social boost setting-up, analyzing and optimization.
• Conception, planning and coordination of asset creation via external graphic design, photo shoots and video productions.
• Active community management (Facebook, Instagram, YouTube)
• Budget planning and control.
• EU_wide Social asset management.

QUALIFICATIONS

• At least 3 years of relevant experience in social media management.
• Proficiency in several social media platforms.
• Proven experience with paid media.
• Have an analytical mindset, with strong analytical, data-driven and performance-oriented skills.
• Flexible, proactive and agile.
• Ability to provide Love to think of new ideas with a creative mentality.
• Experience with social media management tools (e.g. "falcon")
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Fluent in English and German.
• Excellent communication skills with regards to internal and external stakeholders.

WHAT YOU CAN EXPECT

• Be a part of a team, building a brand right from the start with a lot of freedom and possibilities.
• The opportunity to get involved, develop and implement your own ideas.
• You will get flexibility in working hours and locations.
• Enjoy the multi-cultural atmosphere between China and Europe, and be part of a team of like-minded people.
• Fair, performance-linked remuneration