Head of Marketing Child Safety and Technologies (m / f / d)

Your areas of responsibilities :

• Marketing responsibility for the Business unit Child Safety (Technologies)
• view and alignment over all departments, e.g. PMK, Campaign, Trade, Digital, PR, SM, International Marketing etc
• Working closely with the other Business Units, lead execution of specific projects ensuring cross channel alignment and well-timed campaign
• Lead and development go-to-market tools for seasonal campaigns, product launches, and tactical marketing initiatives
• Work out full campaign plans and mechanism from the conception phase to market launch as well as the phase after launch ( incl. necessary budgets) on all channels (own / third party, on- / offline)
• Plan and manage the campaign specific toolbox in order to guarantee and control global campaign launches (product and category) taking market specific needs in consideration.
• Accompany and take responsibility for the whole development process of campaigns
• Be the contact person for all relevant marketing and non-marketing units in order to get consumer centric holistic, multichannel campaigns
• Act as project manager for the complete campaign and communication management and involve all stakeholders at director and VP level.
• Be an impulse generator, develop target group-oriented cross-channel campaigns and be responsible for the communication of child safety products from their creation to campaign and rollout planning to life cycle management
• Manage and accompany photo shootings and video productions
• The identification and evaluation of online marketing trends through continuous market and competition monitoring.
• Establish and continuously strive to optimize the operational workflows to drive a seamless and successful collaboration with the entire team
• Be the Business Unit Brand Guardian onboarding and overseeing internal and external partners to protect the CYBEX brand affinity
• Work closely with business teams and stakeholders to ensure goals and expectations for all marketing promotion work are met within a timely manner
• Keep track of and facilitate cost and invoice management
• Challenge input briefs, identify gaps or inconsistencies in order to facilitate an efficient creative kick off and end to end execution
• Together with the digital team drive the digital transformation of the Business Unit capitalizing on the arising opportunities (eg. Direct marketing)

Your profile of qualification :