Performance Marketing Manager (m/w/d)

neue fische GmbH is Germany's leading provider of technology bootcamps. In 12-week intensive courses, we enable career changers (m / f / d) to pursue a career as a web developer or data scientist.

Bootcamps have long been successfully established in the USA - thanks to neue fische, this innovative educational approach has also been "made in Germany" since 2018.

With a 50% share of women in the courses, neue fische not only ensures more talent, but also more diversity in IT. Our strong partner network of leading digital companies from all over Germany proves that our "Education-to-Employment" concept is successful.

We're on the lookout for a passionate, data-driven Performance Marketing Manager to join our team and help expand our community of aspiring tech professionals.

Location : Berlin or Hamburg (Hybrid / In-person)

Responsibilities :

• Working closely with external agency to drive performance and reach organizational goals
• Oversee, and refine performance marketing campaigns across Meta, Google Search, LinkedIn and YouTube, aimed at boosting user acquisition and engagement.
• Analytics and Insights : Dive into campaign performance metrics, track attribution, and utilize data-driven insights to suggest budget allocations and channel enhancements.
• A / B Testing : Continuously conduct A / B testing to enhance campaign effectiveness and maximize ROI.
• Reporting : Produce regular reports highlighting key performance metrics, furnishing actionable insights to steer decision-making.
• Stakeholder Management : Collaborate with cross-functional teams and agencies to deliver results and report performance
• Audience Testing : Experiment with and test various audience segments and growth avenues to enrich campaign targeting.
• Content Alignment : Ensure paid content aligns seamlessly with brand guidelines and messaging.
• Budget optimization to ensure efficient marketing spend while acquiring sufficient lead volumes across all our programs.

Requirements :

• Experience : 3-5 years of hands-on involvement in B2C performance marketing, with a focus on Meta and Google Search.
• Paid Social Media : Proficient in paid social media content creation and promotion.
• Language Skills : Native or expert-level proficiency in English; Expert-level German is advantageous
• Analytical Skills : Possess strong analytical capabilities, adept at drawing insights from intricate datasets.
• Budget Management : Skilled in effectively allocating and optimizing advertising budgets.
• Copywriting : Capable of crafting compelling ad creatives.
• Tracking and Attribution : Proficient in tracking and attribution methodologies to gauge campaign effectiveness.
• A / B Testing : Demonstrated experience with A / B testing methodologies and optimization strategies.
• SEO Knowledge : Familiarity with SEO best practices is desirable.

Why neuefische

• Meaningful work : With every bootcamp, you change the lives of 15 people who dream of a job in the IT industry
• Creative opportunities : As a growing startup, we always have new areas of responsibility and projects where you can get involved
• Variety : You get to meet a wide variety of people every day
• Team spirit : Working at neue fische feels like working with your friends (m / f / d)
• Facilities : Very modern premises, MacBook, fresh organic fruit and of course drinks
• Benefits : Home office after training
Vor 29 Tagen