Director Paid Marketing

About the Client

Our client is a fast-growing digital strategy consultancy based in Munich, with offices in Berlin, Hamburg, and London. They specialize in data-driven digital transformation, AI and tech enablement, and transaction advisory for clients across Europe. With over 300 digital experts and more than 2,000 projects delivered in 50+ countries, they work with private equity firms, mid-sized companies, and global brands to unlock sustainable digital growth.

They combine strategic insight with hands-on execution to create measurable value in areas such as digital marketing, CRM and data systems, e-commerce, and operational excellence. They foster a dynamic and entrepreneurial work environment with flat hierarchies, fast-track career development, flexible working models, and the opportunity to shape the future of digital business.

About the role

• You take over the functional and disciplinary leadership and further development of the Digital Marketing team with a focus on paid marketing channels, i.e. SEA, paid social, display, programmatic advertising, performance marketing, etc.
• You are responsible for client acquisition, team staffing, project prioritization, project delivery and project success, project profitability and customer satisfaction within the Digital Marketing team.
• You actively develop the digital acquisition offering and strategy consulting services, such as MarTech and marketing strategy or marketing channel mix strategy.
• You grow in-house knowledge and initiate partnerships with external parties as well as nearshore agencies.
• You sell and implement digital projects in the area of marketing efficiency and digital go-to-market or lead gen and nurturing strategies for revenue growth in B2B and B2C environments.
• You oversee and manage clients, projects and/ or project workstreams by providing strategic input with regards to strategic input, guiding consultants and ensuring quality.
• You establish and optimize standardization of processes and templates including quality assurance processes for ongoing projects or newly developed solutions.
• You play a proactive role in sales and pitching activities and develop new services based on recent trends and industry development.
• You cooperate with other department leads and the strategy units.
• You represent the company and the Digital Marketing team at events, fairs, and universities.
• You drive recruitment activities for the Digital Marketing team, in collaboration with the People & Culture team.

Requirements

• You hold a university degree with excellent grades in business administration, marketing, or a related discipline.
• You bring at least 6 years of work experience in the digital sector as a marketing specialist, both on a strategic and executional level (ideally in an agency or consulting environment).
• You possess expert knowledge of the MarTech landscape, state-of-the-art tools, and current trends in digital marketing, including processes and channel-specific requirements (e.g., Google Ads, Meta Ads, LinkedIn Ads).
• You apply a data-driven approach to marketing activities and demonstrate strong technical expertise, with a solid understanding of data privacy constraints, such as Third Party Cookies.
• You have proven experience and excellent skills in team coordination, leadership, and project management.
• You understand the relevance and impact of marketing analytics, tracking, and the customer journey on overall marketing performance.
• You think analytically and conceptually, working in a structured and result-oriented way.
• You are a service-oriented and communicative team player with high personal responsibility and a genuine passion for your work.
• You are fluent in English and ideally also in German.

Benefits

• Your impact is crucial: You actively shape the digital future in a highly motivated & smart team in direct cooperation with the founders & partners, creating real added value by linking strategy and implementation.
• Your hard work pays off! You benefit from attractive salary packages, participation in sales success and exclusive investment opportunities. In addition, they promote their top talents through the 'Digital Leaders of Tomorrow' program and thus offer you further exciting benefits.
• Your development - our concern: From day one, you will be supported on your journey through a wide range of development opportunities, quickly take on responsibility and have the opportunity to shape your individual career - with them you will become a digital leader!
• Your working environment: You will be immersed in a diverse and family-friendly environment with a strong team spirit, benefitting from a flexible and hybrid working model at one of our locations in Munich, Berlin, Hamburg, London, Milan and Amsterdam.
• Your view into the future: You will work at the cutting edge and gain valuable insights and practical experience with a focus on digital business models and data-driven value creation in eight forward-looking industries.
• Your benefits on top: You can look forward to regular team events and joint sports sessions, an attractive company pension scheme, access to local fitness and wellness partnerships as well as mobility and meal allowances and a wide range of other company benefits.