Manager Trade Marketing (m/f/d)

Your areas of responsibilities :

• Develop and implement trade marketing strategies to drive sales and increase brand visibility within the distribution channel, present marketing concepts for physical point-of-sale projects
• Utilize deep understanding of retail KPIs, consumer journeys, retail needs, and restrictions to tailor marketing initiatives to meet the needs of our retail partners
• Gather product, campaign, and sales input for launches, and create specific briefings for tool creation (windows, POS displays, activations, etc)
• Manage the creation process to meet defined KPIs, including timeline and budget
• Drive technical development and prototyping within budget, collaborating with internal and external partners
• Collaborate with International Marketing to optimize brand and product presentation globally
• Maintain close alignment with category Marketing teams to ensure consistency with category objectives as well as regularly visit points of sale to enhance expertise and gain on-the-ground experience
• Assist in establishing and managing global online Trade Marketing standards, processes, and content

Your profile of qualifications :

• Bachelor's degree in marketing, business administration, or a related field
• Minimum of 4 years of relevant international work experience in trade marketing, brand marketing, or retail design, preferably in the consumer goods and lifestyle industry
• Deep understanding of retail KPIs, consumer journeys, retail needs, and restrictions
• Proven experience with leading freelancers and external agencies, ideally in the field of retail design and production
• Outstanding project management skills and ability to handle multiple topics simultaneously under high pressure
• Passion for all aspects of retail, paired with executional excellence and attention to detail
• Experience with online trade marketing is a plus
• Ambition and flexibility, challenging the status quo with a hands-on, start-up mentality and a collaborative team player approach
• Excellent English communication and influencing skills, with the ability to build relationships with external partners and corporate stakeholders, German language is beneficial, but not mandatory
Vor 30+ Tagen