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Paid Social Campaign Manager

Paid Social Campaign Manager

ReaddleBerlin
Vor 13 Tagen
Anstellungsart
  • Homeoffice
Stellenbeschreibung

is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.

The Paid Social Campaign Manager we are looking for will be responsible for developing and executing strategies for paid social channels (e.g., Meta, TikTok, and other platforms) to drive user acquisition and meet business goals for Scanner Pro. This role involves end-to-end management of campaigns, including optimization, testing, and budget management. This role will collaborate closely with cross-functional teams, including the Product Marketing Manager, Performance Creative Specialist, Content Producer, and Analyst, to ensure campaigns align with overall product marketing goals and deliver a high ROI.

What you will do :

  • Develop and implement end-to-end strategies for paid social channels, ensuring alignment with business goals and KPIs
  • Allocate and manage campaign budgets to maximize ROI
  • Partner with the Performance Creative Specialist to create and optimize creative assets that drive user engagement
  • Monitor key metrics to ensure campaign effectiveness, and recommend improvements based on data analysis
  • Maintain detailed logs of campaigns, experiments, performance, and optimizations; create and update decks and reports for internal stakeholders
  • Scale test creatives to ensure continuous optimization and fresh content for campaigns
  • Work on automating campaign processes to increase efficiency and reduce manual intervention
  • Work with the PMM and other teams to refine acquisition strategies, ensuring smooth campaign execution
  • Support other teams with your expertise when needed and provide feedback on product and design reviews

About you :

  • Over 5 years of experience managing large-scale, ROI-positive paid social campaigns (Meta, TikTok, etc.), particularly within mobile app advertising
  • Strong ability to analyze campaign data and optimize performance based on insights
  • Proven experience managing mobile app acquisition campaigns, particularly in the app store ecosystem
  • Ability to take initiative, make quick decisions, and rapidly adapt to changes in performance or market conditions
  • Deep understanding of how paid acquisition campaigns contribute to business goals such as user growth and revenue
  • Proficiency in ad platforms like Meta Ads, TikTok Ads, and YouTube
  • Strong knowledge of marketing analytics tools (Google Analytics, Amplitude, Tableau, MMPs like AppsFlyer or Adjust)
  • Ability to interpret and work with large datasets to inform campaign decisions
  • Familiarity with A / B testing, creative testing frameworks, and their automation

    • What you will get at Readdle :

  • Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
  • Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
  • A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
  • Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
  • Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.