Creative Strategist - 25120301

Position Summary

Our client, a fast-growing Health & Wellness DTC brand generating $4M / month and scaling toward $10M / month, is looking for a data-driven Creative Strategist to join their performance marketing team.

This role focuses heavily on Meta (Facebook / Instagram) paid social and requires someone with strong experience in direct-response creative, high-volume ad production, and a deep understanding of buyer psychology.

You’ll collaborate closely with the existing Creative Strategist, founders, and a large internal creative team (video editors, designers, UGC coordinators). The ideal candidate comes from a high-volume, high-performing eCommerce brand, ideally within the health & wellness niche.

This is not a purely creative role, it's a performance role. Data guides everything.

Key Responsibilities

• Develop high-performing ad concepts, hooks, and scripts for Meta paid campaigns.
• Write persuasive direct-response copy (short-form & long-form).
• Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations.
• Collaborate with editors, designers, and UGC creators to translate ideas into high-quality final ads.
• Maintain, organize, and improve the creative pipeline, briefs, processes, and internal systems.
• Participate actively in creative brainstorming with founders and the creative team; contribute fresh angles and insights.
• Test, iterate, and optimize creatives based on performance, ensuring speed and precision.
• Follow proven frameworks and winning structures rather than reinventing for creativity’s sake.
• Apply strict direct-response principles to ensure ads convert at scale.

Required Qualifications

Nice to Have (Not Mandatory)

What We Offer

Performance-based monthly bonuses tied to winning ads (often +$1–2K)

Rapid growth opportunities into Senior Creative Strategist, Team Lead, or Creative Director roles as the team scales

B2B, contractor, permanent, fully remote role within a supportive, high-performance culture

Direct mentorship from the founders and senior creative team

Work with a fast-growing DTC brand producing hundreds of creatives per week, offering unparalleled learning and scaling experience