VP Product (fmd)

Building the backbone of European trades together with AI-first software.
Were not just building software were on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast practical and AI-first. With Tier 1 Investors from Europe and the US like Headline and Creandum as well as 30000 tradespeople as customer base were scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin not zero personality and we build every feature with the people in mind who wear the boots not the suits. Were #stoked to shape the future #together as a team and #humble in our mission to support the builders of tomorrow.

As plancrafts first VP Product you take on a defining leadership role at a pivotal moment in our journey. You turn strategy into clarity build the product foundations we will scale on for years and create the momentum and focus that enable our teams to deliver exceptional work. You guide senior product leaders shape how our squads operate and turn high-level beliefs into product experiences that move the company forward. This is a rare opportunity to step in early shape the DNA of a growing Product organisation and leave a lasting mark on plancrafts trajectory and on the future of how we build category-defining software.


Your Responsibilities

• Translate plancrafts product strategy into a focused actionable set of product initiatives that drive measurable activation adoption retention and commercial impact.
• Provide strong enablement and leadership to 3 direct reports (Head of PM Head of UX Research & Insights Lead) and guide a growing Product organisation of 15 people providing people leadership setting clear expectations coaching leaders and creating an environment where PMs designers and researchers can do their best work.
• Collaborate closely with the CPO as your key strategic sparring partner shaping priorities aligning on strategic beliefs and ensuring that high-level direction translates into clear product decisions and effective execution across squads.
• Build a deeply AI-first product culture by shaping discovery methods design patterns squad structures and decision frameworks around AI-powered workflows that create real user value.
• Drive multi-market readiness by ensuring localisation compliance scalability and excellent UX across core workflows creating a product loved by tradespeople in every market.
• Strengthen alignment between strategy quarterly objectives and day-to-day product decisions so squads always understand why their work matters and how it connects to our mission.
• Partner closely with the VP Engineering to ensure predictable high-quality execution and to define shared principles for planning velocity quality and accountability across squads.
• Communicate product progress learnings risks roadmap shifts and strategic bets clearly across the company ensuring shared context and transparency at all levels.
• Enable fast insight-driven decision-making by ensuring customer signals research findings and usage data flow effectively across all squads.
• Own staffing and capacity planning for the Product organisation so the right people work on the highest-leverage problems adjusting focus based on strategy opportunities or market needs.
• Build strong cross-functional partnerships with GTM BizOps and Expansion to align product decisions with adoption retention ARPA and expansion goals.
• Champion continuous improvement across Product raising the bar for innovation speed delivery discipline quality and customer impact quarter after quarter.

Must-haves

• Extensive experience in SaaS product leadership at meaningful scale (15 people across PM UX Research).
• Proven ability to define sequence and prioritise strategic product initiatives over 1218 months.
• Ability to identify the product metrics that truly move the needle and a proven track record of shifting them through focused execution.
• Demonstrated organisational leadership across two layers including setting expectations structuring teams and running effective performance and development processes.
• Execution excellence backed by an effective Product Operating Model ensuring predictable delivery high-quality discovery clear decisions and impactful shipped outcomes.
• Proven ability to scale a Product organisation while fostering a strong product culture rooted in discovery collaboration motivation and continuous improvement.
• Experience operating and scaling SaaS products across multiple markets including localisation compliance and platform scalability requirements.
• Strong AI fluency with the ability to apply AI-first thinking to strategy discovery and development.
• Excellent collaboration skills across PM Engineering UX GTM BizOps and leadership.
• Deep understanding of modern product tooling AI-first software patterns and product excellence standards.
• English C1/C2 with strong communication skills across teams and leadership.

Nice-to-haves

• Construction Industry Backround
• Experience in AI-first product organisations or building AI-native workflows.
• Experience guiding product teams through periods of strong growth or complexity.
• Exposure to data-heavy system-level or platform environments.
• German & additional European languages.

Were #stoked to shape the future#together as a team and #humble in our mission to support the builders of tomorrow. For a first impression of us take a look at our Instagram and LinkedIn page.

Diversity makes us better.
We welcome people of all backgrounds identities abilities and experiences and we believe that different perspectives lead to better ideas stronger products and a healthier workplace. If youre excited about our mission but your experience doesnt align perfectly with every requirement we encourage you to apply anyway. You might be exactly who were looking for.



On the application process
We want your candidate experience with us to be smooth transparent and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish though this may vary by role. You can learn more about our processhere. If you need adjustments or flexibility at any stage please dont hesitate to let us know well do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge please enter Applicant in the relevant field during registration and select Other under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.