Senior CRM Manager (m/f/d)

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Location: Germany, Frankfurt, Hybrid (3 days office)

Are you a CRM expert with a passion for data-driven customer engagement? Do you thrive on leading strategy, optimising CDP performance, and driving automated personalisation? If so, we have an exciting opportunity for you!

We are seeking a Senior CRM Manager to be our Bloomreach Champion, taking the lead on our Customer Data Platform (CDP) strategy beyond implementation. Reporting to the Performance Marketing Director, you will be responsible for leading and mentoring the CRM team of 2, ensuring they are equipped to execute best-in-class retention, loyalty, and personalisation strategies.

This is a pivotal role in shaping the next phase of our CRM, loyalty, and retention initiatives, with a strong focus on automated, data-led, and omni-channel personalisation.

What You'll Do:

Lead & Develop Our CDP Strategy – Take full ownership of our Bloomreach (Exponea) strategy, ensuring we fully harness its capabilities to enhance customer experience and drive business growth.

CRM & Customer Lifecycle Strategy – Develop and execute a roadmap for loyalty, retention, and hyper-personalised campaigns, ensuring we deliver the right message to the right customer at the right time.

Automated Personalisation – Lead the automation of cross-channel messaging, including email, SMS, push notifications, and on-site personalisation to create seamless and relevant experiences.

Team Leadership & Mentoring – Oversee and mentor the CRM team, providing guidance, upskilling, and fostering a high-performing data-driven culture.

Data-Led Decision Making – Define key CRM performance metrics, analyse data, and use insights to continuously refine and optimise our customer engagement strategy.

CDP & Tech Innovation – Act as the internal expert on Bloomreach, embedding best practices in segmentation, automation, and personalisation.

Stakeholder Collaboration – Work closely with Marketing, Data, and Digital teams to align CRM efforts with wider business objectives, ensuring a cohesive and customer-first approach.

What You'll Need:

Experienced CRM Leader – Proven experience in a CRM Manager role, ideally within a fast-paced, digital-first or e-commerce environment.

Bloomreach Expertise – Extensive hands-on experience with Bloomreach (Exponea) or similar Platform and a deep understanding of how to maximise its potential.

CDP & Data-Driven Approach – Strong background in Customer Data Platforms (CDPs), data analysis, segmentation, and customer insights.

Marketing Automation Specialist – Expertise in automated customer journeys, lifecycle marketing, and CRM campaign optimisation.

Omni-Channel CRM Knowledge – Experience delivering cross-channel CRM strategies, integrating email, SMS, push, and paid channels for maximum impact.

Loyalty & Retention Specialist – A strong understanding of customer loyalty programmes, retention strategies, and subscription models.

Analytical Mindset – Proficiency in SQL, Power BI, and other reporting tools to extract insights and inform decision-making.

Strong Communicator & Leader – Ability to influence stakeholders, present insights effectively, and mentor teams to drive CRM excellence.

Why Join Us?

High-Impact Role – Lead a strategic transformation and take full ownership of our CDP strategy.

Shape the Future of CRM – Drive best-in-class personalisation, retention, and loyalty initiatives.

Lead & Develop a Team – Mentor and guide a talented CRM team, ensuring they excel in Bloomreach and data-driven engagement strategies.

Work with Cutting-Edge Technology – Own and optimise Bloomreach (Exponea) capabilities to their fullest potential.

Fast-Paced & Collaborative Environment – Work alongside a talented team in a business that values innovation, data-driven decisions, and customer-centric thinking.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

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