Hugo Boss Senior Copywriter & AI Prompt Engineer (m/f/d)

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team of more than 19.000 employees worldwide and shape your future at HUGO BOSS!

HUGO BOSS is seeking an experienced Senior Copywriter & AI Prompt Engineer (m/f/d) to join the Global Corporate Communications department at our headquarters in Germany. In this role, you will not only craft high quality internal and external stakeholder communications in English, but also spearhead the integration of generative AI into our editorial workflows - developing and refining AI agents that elevate the speed, consistency, and creativity of our corporate content. Working closely with the wider Global Corporate Communications team, you will help shape a future ready, distinctive, and coherent HUGO BOSS tone of voice across a wide range of channels and formats.

What you can expect:

• Lead the implementation and continuous advancement of AI powered workflows, ensuring all content meets the linguistic, stylistic, and qualitative standards of HUGO BOSS in close collaboration with the wider team and our IT department.
• Develop, train, and optimize AI agents that support text creation, editing, and quality assurance - elevating speed, consistency, and scalability across all corporate channels.
• Write consistent, compelling, and high quality texts for all corporate channels and media yourself, with a strong focus on board communication including social media.
• Translate strategic insights into clear, impactful narratives for global audiences, maintaining and evolving the HUGO BOSS Tone of Voice as new AI enabled opportunities emerge.
• Strengthen cross functional relationships with key internal stakeholders to ensure timely, accurate, and brand aligned copy for each touchpoint.
• Lead the continuous development and training of corporate tone of voice guidelines, ensuring they remain competitive, relevant, and optimized for AI supported workflows.

Your profile:

• 8-10 years of professional experience as a copywriter, ideally within a premium or international brand environment, demonstrating strong conceptual and editorial capabilities.
• Proven experience using AI tools to enhance ideation, writing quality, efficiency, or editorial workflows - with a strong willingness to further shape and advance AI driven content creation.
• Hands-on experience in developing AI agents that support text creation, editing, quality assurance, or other editorial workflows - with the ability to build, refine, and operationalize AIdriven tools in a communication environment.
• Exceptional command of the English language, with superb grammar, spelling, and an instinct for clarity, tone, and nuance. German language skills are an asset, but not mandatory.
• Experience in social copywriting, ideally including executive or leadership communications.
• A structured, resilient, and proactive mindset, to manage multiple projects simultaneously while maintaining high quality under tight deadlines.
• A collaborative, hands-on and solution oriented work style, with the ability to build strong relationships across departments and levels.

#LI-AH1

Your benefits:

• We offer a competitive salary and attractive benefits, including vacation and Christmas bonuses, a mobility allowance / Deutschlandticket, an annual clothing allowance, a company pension scheme, and our SHIP share program.
• Made for Me: Enjoy the freedom of our flexible working models. With 'Threedom of Work', spend 3 days in Metzingen and 2 days working remotely. Benefit from our 'Me Time' program for personal time off and the option of 30 days of 'Mobile Work EU' annually.
• High-performing people need a healthy balance. Take advantage of the employee gym, a variety of sports activities, a 37-hour workweek, and 30 vacation days a year.
• Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
• Does innovation drive you? Same for us! This passion is reflected in our modern workplaces and innovative tools.
• Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights. As part of our commitment, we offer an environmentally friendly bus shuttle.
• We also place great importance to good taste when it comes to food. Welcome to our award-winning restaurant & café Times.

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person's authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.