Merchandise Manager (m/f/d)

Job

This role is based in Neu-Isenburg, where our headquarters are located.

As Merchandise Manager, you will play a central role in shaping the product vision, assortment strategy, and commercial success of Alpha Industries Europe. This is a strategic, hands-on leadership role within a streetwear brand that operates its own design center, where merchandising is a true co-owner of product creation — not simply a downstream function.

You will define the product and assortment strategy from the ground up, ensuring design, consumer insight, and commercial objectives are tightly aligned. With a deep understanding of streetwear culture, apparel markets, and consumer segmentation, you will guide design direction, influence key decisions, and protect the iconic Alpha Industries brand identity while unlocking new growth opportunities.

This role requires a high degree of autonomy, entrepreneurial mindset, and bias toward action, moving fluidly between design, sales, consumer insights, and senior leadership while bringing a wide range of stakeholders along the journey.

You will report to the Director Commercial Planning and Merchandising.

Your mission

Product & Line Strategy

• Own and define the European product and assortment strategy, aligned with brand DNA, consumer needs, and commercial targets
  
  
• Act as a strategic partner to the Design Team, ensuring concepts, silhouettes, materials, sku restrictions and price architecture are on strategy, on brand, and on margin from briefing through final product
  
  
• Translate consumer, market, and cultural insights into clear product direction across categories and segments within streetwear and apparel
  
  
• Define and own line architecture (range, strategic price point management, franchises & key style selection, product tiering and channel management) aligned with brand and growth strategy
  
  
• Identify long-term product and franchise opportunities to drive sustainable brand growth
  
  
• Establish design KPIs and measures of success regarding productivity, efficiency and scalability. Grounding decision in data & facts and strategic principles

Your profile

• An experienced strategic merchandiser with strong experience in streetwear or fashion apparel
• Proven ability to define product strategy, not just adapt existing collections
• Entrepreneurial, action-oriented, and energized by building rather than maintaining
• Comfortable operating with high autonomy, ownership, and accountability
• Equally confident discussing creative direction and commercial performance
• Strong analytical mindset, able to ground creative and strategic decisions in data, facts, and first principles

Why us?

• Be part of a globally iconic streetwear brand with deep cultural relevance
• Work in a structure where merchandising leads product creation, not just downstream execution
• Collaborate closely with a dedicated in-house design center
• High-visibility role with real impact on brand and business direction
• Entrepreneurial environment that values ownership, clarity, and bold thinking
• You will receive 30 days of vacation.
• Through our insurance partner, you have the option of taking out a BAV insurance policy and receiving a subsidy from us.
• You will receive employee discounts on our products in our online shop and benefit from staff sales
• Receive discounts at over 600 companies with Corporate Benefits
• You have the option of leasing a bicycle with JobRad and an e-scooter or e-roller with JobRoller
• Access to Wellhub for your physical and mental health
• We subsidize a public transportation ticket or the mileage you travel to work by car
• With us, you have the option of working remotely for up to two days per week, subject to agreement.

About us

Since Alpha Industries was founded in 1959 and invented the first original bomber jacket, the brand has stood for high quality, toughness, and self-confidence.
Our progressive and sustainable approach is reflected in all areas of our business. Alpha Industries has set itself the goal of supporting everyone in the air and on the ground and creating durable everyday clothing with unlimited potential. But we are more than that: you can expect an open, warm team that supports each other and encourages new ideas.

We are currently a team of 75 employees in the areas of Accounting, Sales, HR, Fashion & Product Design, Marketing, Logistics, E-commerce, Customer Service B2B/Wholesale, Customer Service D2C, and Planning & Analytics.