Brand Activation Manager Veterano - Germany

En 2022, celebramos nuestro 250 aniversario consolidándonos como una de las 100 empresas familiares en activo más antiguas del mundo.

Durante estos 250 años, hemos sido fieles a nuestra misión: transmitir la riqueza social y cultural de nuestro país, cuidándola, potenciándola y adaptándola en cada momento en el tiempo para que nunca se pierda el valor de lo auténtico.

Asimismo, Osborne es propietaria del mítico Toro de Osborne, marca que se ha convertido en un icono de la cultura española.

📍 Region: Western Lower Saxony & Northern North Rhine-Westphalia
📌 Core Area: Bremen – Osnabrück – Hanover
📊 Reporting to: Area Manager Osborne Germany

🚀About the Role

We are looking for a commercially driven and brand-focused Brand Activation Manager to represent Veterano within the On-Trade channel in North-West Germany.

This is a field-based role combining sales excellence, brand activation, and event execution, with strong visibility across bars, clubs, festivals, and regional events.

You will play a key role in making Veterano a reference pouring spirit, increasing awareness, rotation, and recruitment of young consumers in the region.

🎯Professional Background

• Ideally current or former On-Trade /Events sales representative for Spirits or other beverage brands.

• Strong experience in events and on-trade environments (mass-market & local)

• Solid understanding of wholesale structures and cooperative market execution

• Excellent knowledge and ideally native of defined Core & recruitment region and its on-trade accounts and event/festival formats.

• Valid car driver’s license (Class B equivalent)

• Strong command of Microsoft Office (Excel, PowerPoint, Word, Outlook)

🎓 Education

• Secondary school degree (“Mittlere Reife”)

• Completed commercial or hospitality vocational training (“Berufsausbildung”)

🧩 Core Responsibilities

1️⃣ On-Trade Development

Objective: Transform Veterano into a pouring spirit in bars and nightclubs.

Key Tasks:

• Build strong relationships with wholesalers and field teams

• Conduct joint visits to increase brand priority

• Identify high-potential bars and clubs

• Negotiate:

  • Pouring agreements

  • Menu activations (e.g., Drink of the Month)

  • Visibility & recommendations

• Generate multiplier effect in awareness and Off-Trade turnover

2️⃣ Festivals & Local Parties

Objective: create brand awareness at rotation by participating with Veterano at festivals and local parties.

Key Tasks:

• Activate the wholesaler network to identify relevant parties.

• Contact local organizers

• Negotiate participation:

  • Visibility

  • POS materials

  • Tastings

  • Raffles

  • RTD sampling

• Deliver structured post-event reporting:

  • Lessons learned

  • Action items

  • Performance by wholesaler

3️⃣ Olé Parties

Objective: Maximize ROI from 13 large-scale events (150,000 consumers).

Key Tasks:

• Ensure flawless on-site execution

• Staff training (20 people / 4–6 bars per event)

• Execute RTD sampling strategy

• Deliver post-event KPI reporting

🧠 Key Competencies

• Strong brand ambassador mindset with confident presence in gastronomy and event environments

• Excellent communication and negotiation skills

• Team-oriented and collaborative in distributor partnerships

• Entrepreneurial, self-driven, and performance-oriented

• Flexible and resilient (evening/weekend availability, seasonal peaks)

• Strong regional network and relationship-building capability

📊 Commercial & Operational Excellence

• Structured route planning and account prioritization

• Disciplined CRM usage and KPI reporting

• Strong market awareness and competitive analysis capability

• Professional preparation of sales presentations and reports