Marketing Operations Manager

Position Overview:

This is a vacancy for a remote (Germany) or on-site role at our HQ in Tutzing. Additionally, it is also possible to work from our office in Amsterdam. We encourage applications from all qualified candidates, regardless of gender identity. As a guideline, you will be on-site in Tutzing 2-3 days per week for close collaboration and alignment. The remaining days can be worked remotely.

Lobster is scaling fast. Our GTM systems need to match that pace.
This role plays a crucial role in designing a modern revenue operating system that turns marketing strategy into predictable pipeline and revenue.
Reporting to the Head of Revenue Operations and partnering with Marketing and Sales Leadership, you'll build the infrastructure that powers how we go to market - from first touch to expansion.

We're building a revenue engine. You'll architect it. Ready to make an impact?

You’ll get to take ownership of:

We are looking for a strategic operator who doesn’t just manage tools but designs revenue systems. You are the bridge between marketing strategy and technical execution, turning complex data and fragmented tools into a high-performance growth engine. You don’t wait for requests: you proactively surface insights and build the infrastructure that makes our marketing predictable, measurable, and scalable.

• You won’t just administer HubSpot. You will architect the entire commercial infrastructure and lifecycle journey from Lead to Expansion, designing a scalable system for predictable growth.

• You will orchestrate and evolve our tech stack: integrating tools like Clay, Gong, and Google Tag Manager, while proactively eliminating bloat to maximize ROI across all systems.

• You will make every Euro accountable by building multi-touch attribution models and executive dashboards that provide clear insights into marketing-sourced pipeline, CAC, and velocity.

• You will transform campaigns into repeatable systems by operationalizing UTM governance, optimizing lead scoring, and building nurture frameworks that reduce time-to-lead assignment.

• You will bring tomorrow’s playbook to today’s engine by implementing AI-driven enrichment, automated personalization layers, and conversation intelligence to replace manual processes.

• You will define and enforce global data standards and GDPR compliance, ensuring that our reporting is so reliable that the leadership team uses your insights to drive weekly decisions.

We’d love to meet someone with:

• You bring several years of hands-on experience in Marketing Operations or GTM Systems, ideally within a fast-paced B2B SaaS environment.
• You possess deep HubSpot expertise and are capable of architecting complex workflows, scoring models, and API integrations from the ground up.
• You have a proven track record of designing and implementing multi-touch attribution models that provide clear visibility into marketing performance.
• You are experienced in integrating AI and data enrichment tools like Clay into GTM workflows to automate and scale commercial processes.
• You are fluent in the modern GTM stack, including platforms such as Gong, ABM tools, and intent data providers, to drive systematic growth.
• You combine strong analytical skills, preferably including SQL or advanced reporting, with the ability to translate complex data into executive-ready insights.
• You demonstrate a high-ownership mindset and a systems-thinking approach, allowing you to build scalable infrastructure that connects teams and goals.

It’s a plus if:

• You have experience building marketing infrastructure within an international B2B SaaS context.
• You have been exposed to SLG, ABM, or hybrid GTM models and understand their unique operational requirements.
• You bring a background in revenue or sales operations that helps you bridge the gap between marketing and sales.

You can look forward to:

• A modern, spacious office with a view of Lake Starnberg in Tutzing
• Subsidised lunches in our in-house restaurant
• A personal learning and development budget
• 30 vacation days per year
• 2 additional paid days off on Christmas Eve and New Year's Eve
• Up to 20 days of remote work per year from any EU country
• Bike leasing through our partnership with JobRad
• Opportunity to work flexibly from home
• Team evenings every Thursday with refreshments covered by the company
• A company pension plan (bAV)

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