Team Lead CRM (M/F/D)

Has the time come to transform the way we move? Is it possible to combine flexibility, great pricing and respect for the environment, having a real impact on today's mobility? At FLOYT Mobility , one of the leading car rental price comparison portals in Europe, we work every day to make this goal a reality - and we want a new Team Lead CRM (M/F/D) to join us and help us continue being the best customer service in the industry! Team Lead CRM As Team Lead CRM (M/F/D), you will take responsibility for our multichannel campaigns and develop the CRM strategy along the entire customer journey. Together with your team, you will design creative concepts, manage execution, and ensure that all initiatives are measurably successful. You will keep all relevant KPIs in mind, derive strategic improvements, and continuously optimise processes and tools. You lead with clarity, openness and collaboration, foster individual growth, and build structures that deliver long-term success. You approach technical processes with curiosity and determination and proactively share your knowledge across the company. If you're looking for a role with creative freedom, responsibility and teamwork success - we look forward to meeting you! In This Opportunity You Will Develop an advanced CRM strategy : Define guidelines for our multichannel communication and ensure customers receive relevant, inspiring messages. Lead our marketing campaigns : Plan and prioritise customer journey campaigns, coordinating execution with your team and internal stakeholders. Ensure performance excellence : Analyse and evaluate CRM activities, deriving data-driven optimisations to achieve engagement, conversion and retention goals. Monitor competitors and trends : Track market dynamics, CRM trends and best practices and incorporate insights into strategic development. Drive innovation : Advance segmentation, personalisation, and automation capabilities in collaboration with data and tech teams. Ensure brand consistency : Maintain high standards in visual language, tone of voice and brand coherence across all CRM activities. Team management : Lead, develop and inspire your team to reach ambitious goals. Cross-functional collaboration : Work closely with marketing, engineering, HR and product teams. Our Perfect Colleague! University degree in business administration, marketing, business informatics or a comparable field - or equivalent professional experience. Proven experience in leading teams and collaborating across departments. Several years managing CRM and online campaigns, ideally focusing on email and mobile marketing. Experience in e-commerce, mobility, car rental or B2C marketplaces is highly valued. Structured working style with strengths in organisation, prioritisation and project management. Excellent understanding of user profile data and synchronisation between backend systems and campaign management tools. Strong analytical skills to optimise performance, engagement and conversion. Experience using advanced campaign management tools. CRM and marketing automation training or certifications are a plus. Enjoyment of dynamic environments and cross-functional work. Excellent English and German communication skills, both written and spoken. Living in the Cologne area and happy to work on-site two days per week and join monthly team days. Our Culture at FLOYT We want to make every day count . This position can fast-track your career with exciting projects and continuous growth. We are brave and stay curious . Love learning fast, deciding quickly, digging into new topics and seeing setbacks as opportunities? So do we. We believe in acting as owners . We give you space and trust to shape the mobility of tomorrow. We dare to care: For our customers , by creating the best rental car experience tailored to their needs. For your private life , offering flexible hours, hybrid work, location-based benefits, office exchanges and great offices in Cologne and Alicante. Ready for this ride? Then apply now with your CV, salary expectations and earliest possible starting date. We look forward to hearing from you!