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Performance Marketing Manager (m / w / d)

Performance Marketing Manager (m / w / d)

Web Inclusion GmbHLeipzig, Sachsen, DE
Vor 11 Tagen
Stellenbeschreibung

Deine Aufgaben

Paid Search (Google, Bing, Capterra Ads)

  • Plan, execute, and  optimize   search campaigns  to drive high-intent traffic and lead generation.
  • Develop and refine  keyword strategies, bidding tactics, and negative keyword lists  for cost efficiency.
  • Manage  ad copy, audience targeting, and ad extensions  to improve Quality Score and CTR.
  • Implement and manage  conversion tracking  to ensure  accurate  performance measurement across campaigns.
  • Collaborate with SEO to test keywords, analyze conversion rates, and provide insights for organic search strategy.
  • Track and report on  CPC, search impression share ,  cost per lead  & MQL ,  pipeline contribution, and ROI, ensuring marketing spend efficiency.

Paid Social (LinkedIn, Xing, Reddit, Meta Ads)

  • Own and  execute  a balanced , full-funnel  paid strategy that combines demand capture (lead acquisition) with demand generation (awareness & e ducation ) to nurture high-value prospects over time.
  • Develop and refine a multi-stage retargeting strategy,  using  website behavior, and CRM-based audiences to move prospects down the funnel efficiently.
  • Collaborate with content and design teams to create  high-performing  ad creatives  (image, carousel, video).
  • Build and  optimize   industry and  A BM  campaigns, aligning with Sales for high-value prospects.
  • Measure and report on  cost per lead  & MQL,  engagement rates, and lead-to-pipeline conversion  to ensure efficiency.

    • Ad Creative & Content Collaboration

  • Write high-converting ad copy and collaborate with regional teams for localization.
  • Work closely with  designers  to develop compelling  ad  creatives, including images, videos, and motion graphics.
  • Provide input on  landing page needs  and work with the web team to  optimize  conversion points.
  • Collaborate with content  marketing  on whitepapers, webinars, and reports to support paid campaigns.
  • Ensure  ad creatives align with audience segments and campaign  objectives , continuously  optimizing  for engagement and conversion.

    • A / B Testing & Experimentation

  • Run  regular A / B tests  on  ad copy, creatives, audience segments, and bidding strategies  to improve efficiency.
  • Test  different ad formats, placements, and messaging approaches  across search and social channels.
  • Continuously refine  landing page performance  by testing variations and  optimizing  conversion rates.

    • Performance Analytics & Reporting

  • Track and report on  inbound lead velocity,  cost per lead  & MQL , pipeline contribution, and ROI, ensuring transparency on campaign effectiveness.
  • Implement and manage  conversion tracking and attribution models  to measure and  optimize  campaign performance.
  • Develop dashboards and insights to inform decision-making and align with Sales and GTM teams.
  • Monitor attribution models ,  conversion paths  and CRM integrations   to  track lead quality, conversion rates and pipeline  influence  to  optimize  marketing spend allocation.

    • Dein Profil

  • B2B SaaS experience in performance marketing, demand generation, or digital acquisition roles.
  • Proven  expertise  in Google Ads, Bing Ads, LinkedIn Ads ,  and Meta Ads Manager, managing full-funnel campaigns.
  • Strong analytical mindset , with experience in  A / B testing, audience segmentation, and conversion rate optimization (CRO) .
  • Experience running Account-Based Marketing (ABM) campaigns , aligning paid strategies with sales targeting.
  • Deep understanding of campaign tracking , including  UTMs, conversion tracking, and attribution modeling  to measure marketing impact.
  • Proficiency  in analytics and reporting tools  such as  Google Analytics, Looker Studio, or similar platforms  to track ROI and pipeline contribution.
  • Hands-on experience with paid  ad  creative development , collaborating with content and design teams on visuals, copy, and video assets.
  • Fluent in English & German , capable of  optimizing  ad messaging for DACH and European markets.
  • Self-starter who takes ownership of campaign strategy and execution , with the ability to adapt quickly in a fast-paced startup environment.
  • Strong communicator , able to align with Sales, Content, and Digital Marketing teams to drive integrated demand generation efforts.

    • Warum wir?

  • The chance to be part of our success story at a very early stage
  • Full ownership for your area
  • An incredibly friendly and supportive team in which everyone works towards the same goals
  • Collaboration at eye-level across the full company
  • Leading investors to support you in your role as sparring partners and advisors

    • Über uns

    Wir stehen mit Eye-Able noch ganz am Anfang unserer Erfolgsgeschichte und haben noch viel vor. Werde Teil des Marktführers für digitale Barrierefreiheit, gestalte mit uns Lösungen für ein zugänglicheres Internet und mache die Welt ein bisschen barrierefreier.

    Wir haben Dich neugierig gemacht? Dann bewerbe dich gerne bei uns. Wir freuen uns auf deine Bewerbung!