Demand Generation Manager (f/m/x)

TeamViewer provides a leading Digital Workplace platform that connects people with technology—enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization. We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact? We are looking for a Demand Generation Manager to play a key role in accelerating growth across our SMB and free-user segments by developing bold, high-impact demand programs that expand market presence and challenge competitors. This role focuses on creating demand in the market, experimenting with new growth approaches, and pushing the bar on how we engage and convert SMB audiences. You will work closely with Sales, Sales Operations, Content, Performance Marketing, and Marketing Operations to activate innovative marketing initiatives that grow pipeline, increase product adoption, and reclaim market share from competitors. Responsibilities Design and execute hands-on demand generation campaigns targeting SMB and free-user segments to grow market demand and product adoption Apply a growth-hacking mindset to experiment with unconventional marketing tactics, channels, and campaign formats that push performance Develop innovative strategies to expand market presence and win back market share from competitors Build compelling campaign messaging, value propositions, and marketing assets tailored to SMB audiences and their buying journeys Continuously test, learn, and optimise across channels using data-driven insights and performance metrics Collaborate with cross-functional teams (Content, Performance Marketing, Marketing Operations, Retention, Events) to amplify campaign impact Identify new opportunities to drive demand, product adoption, and market engagement through creative and scalable marketing initiatives Requirements 5+ years of demand generation or growth marketing experience in a SaaS or technology company Proven track record executing hands-on campaigns that drive market demand and pipeline growth in competitive environments Experience working in B2B subscription-based models, ideally with SMB or product-led growth motions Strong growth mindset with a passion for experimentation and testing new approaches Analytical and data-driven, with the ability to turn insights into impactful marketing actions Ability to think strategically while executing tactically in a fast-paced environment Creative problem solver who enjoys challenging traditional marketing tactics Strong collaboration skills with experience working across marketing, sales, and operations teams Ability to manage multiple projects simultaneously while maintaining speed and quality of execution Fluent in English; additional languages such as German are a plus What we offer Onsite Onboarding in our HQ office for an optimal start Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews Premiums for the private pension plan ( BAV ) up to the maximum amount are topped up by TeamViewer Public transport friendly offices Option to lease an e-bike (Germany only) Special terms for local gyms Access to Corporate Benefits platform with many discounts Regular Team events and company-wide celebrations Open door policy , no dress code rules, frequent all Hands and Leadership Lunches Hybrid and Flexible work time with up to 50% home office Work From Abroad Program allowing up to 40 days of work outside your contracting country We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us! TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.