CRM & Automation Specialist

Your mission

About the Role

At Banxware, our CRM is more than a contact database - it’s the connective tissue between Marketing, Growth, and Operations. As our CRM & Automation Manager, you’ll take full ownership of this system and shape how our teams engage with leads, partners, and customers at every stage of the lifecycle.
This is a role for someone who thrives on structure, thinks in systems, and finds genuine satisfaction in turning a messy process into something clean, reliable, and repeatable. You’ll spend most of your time deep in HubSpot - building, maintaining, and improving the foundation that keeps our go-to-market engine running - while also owning a layer of workflow automation that connects our tools and removes friction for internal teams.

What You’ll Do

CRM Ownership (primary focus)

• Be a core member of the team responsible for HubSpot: contributing to architecture decisions, maintaining data hygiene, pipeline configuration, lifecycle stages, and user access
• Design and maintain segmentation logic, contact properties, and reporting structures that give Marketing and Growth clear visibility into the funnel
• Build and optimize lifecycle workflows - lead nurturing, onboarding sequences, partner communications - ensuring the right touchpoint reaches the right contact at the right moment
• Partner with Growth and Marketing to translate campaign and product requirements into CRM logic, from lead routing rules to re-engagement flows
• Own HubSpot reporting and dashboards: build and maintain views that give Marketing, Growth, and Leadership clear, reliable visibility into pipeline health, campaign performance, and lifecycle metrics - and proactively flag what the numbers are telling us
• Keep data clean and trustworthy: manage sync between HubSpot and connected systems (product data, operations tools, data warehouse) and proactively address gaps or inconsistencies
• Ensure all CRM activity remains compliant with GDPR and internal data governance standards
• Document CRM processes, train stakeholders, and act as the go-to resource when teams have questions about how the system works

Automation & Integrations (supporting focus)

• Build and manage automation workflows in Make.com that connect HubSpot with third-party tools and internal systems
• Support API-based integration use cases in collaboration with Product and Engineering
• Identify and eliminate manual, repetitive tasks across teams through targeted automation -always with an eye on reliability and maintainability

Your profile

• 4–6 years of experience in CRM, and/or in business enablement roles such as marketing operations, revenue operations, or a closely related discipline
• Solid, hands-on HubSpot experience - you know your way around pipelines, workflows, properties, lists, and reporting without needing a guide
• Familiarity with automation tools such as Make.com, Zapier, or similar platforms
• A systems mindset: you naturally think about how pieces connect, where things can break, and how to build for scale
• Comfort working with structured data across multiple platforms - you don’t need to be a developer, but you’re not intimidated by an API doc or a data mapping exercise
• Strong communication skills across technical and non-technical audiences; you can explain a complex workflow to a marketer and a data model to an engineer
• A proactive, ownership-oriented approach - you spot what needs to be fixed and you fix it; you know how to prioritize competing demands, break down complex processes into manageable parts, and move forward with clarity, with documentation to follow
• Fluency in English is required; German is a plus

Our offer

Our offer

• An attractive base salary.
• Participation in our virtual Share Options Program.
• Fresh coffee and snacks if you work from the office.
• Pet-friendly office.
• Team events for a strong team feeling.
• Flat hierarchies through direct collaboration with our founders.

You belong with us

• We are currently a team of more than 50 employees from over 20 nations and are big fans of diversity. At Banxware, everyone is accepted, included and celebrated, regardless of sexual orientation, cultural background, gender, religion, physical abilities or lack of any of these.
• We actively encourage women to apply: Our co-founder Miriam is a role model in this regard.

Place of work

• This is a Berlin-based position
• We apply a 3-day-per-week office attendance policy.

About us

Banxware is Europe’s leading embedded finance provider, empowering platforms to offer tailored lending solutions to small and medium-sized businesses (SMEs). We partner with a wide range of platforms where SMEs generate revenue, including payment and POS providers, eCommerce marketplaces, and shop software vendors. Additionally, we collaborate with platforms aggregating multiple SMEs, such as neo banks, logistics providers, cash management platforms, and more. Our innovative solutions are trusted by top-tier companies like Qonto, Deutsche Bank (FYRST), Agicap, and JustEat Takeaway (Lieferando). From day one, we’ve operated on an international scale, and we’re proud to embrace a global mindset in everything we do.