StellenbeschreibungAI-first GTM Leadership Why This VP Marketing Role, Why Now QuoIntelligence has the product, the credibility, and a growing base of enterprise clients across Financial Services, Manufacturing, and Critical National Infrastructure. What's missing: a marketing engine. Marketing depertment today is nascent, not established. You'll take what exists and build a full function around it. Strategy, execution, infrastructure, partner programs , and the team to run it all. From the first HubSpot workflow to the first partner co-marketing campaign, you own the function end-to-end. You'll sit alongside the CRO on the revenue leadership team with a clear mandate: turn marketing into a measurable revenue driver in a company where the product already wins when the right buyers see it. One more thing: this is an AI-native company . Our core products, Mercury (intelligence platform) and Agent Karla (AI-powered analyst), run on AI. We expect marketing to run on it too. If your relationship with AI stops at "I've tried ChatGPT," this isn't the right fit . If you've spent years fine-tuning marketing in an established machine, this isn't the right role. If you want to architect one from zero inside a European cybersecurity company with real traction and a regulatory tailwind (NIS2, DORA), keep reading. What You'll Own 1. Demand generation engine Build the engine for a mid-market-to-enterprise sales motion, selling to CISOs and buying committees in regulated industries. Outbound sequences, inbound programs, account-based campaigns: you decide what runs and what gets cut. 2. Intelligence platform as owned media Build a multilingual content and intelligence platform that becomes the go-to resource for risk intelligence professionals across Europe. Think Bloomberg TV for cybersecurity: curated threat briefings, regulatory analysis, original research, and video content published through an owned channel that drives top-of-funnel awareness and positions QuoIntelligence as the European category authority. The platform feeds brand, demand gen, and product adoption simultaneously. You'll define what this looks like, build the first version, and measure whether it earns the audience's attention. 3. Brand, positioning, and website Define how the market sees QuoIntelligence. ICPs, buyer personas (CISO as the champion, CEO/CFO as the economic buyer), and messaging that positions the company as the European category leader in Unified Risk Intelligence. Lead a full brand and website overhaul with compliance-aware positioning that speaks to regulated buyers. 4. Marketing operations (HubSpot) Architect marketing operations in HubSpot (Marketing Pro + Sales Enterprise). Lifecycle workflows, multi-threaded sequences for long sales cycles, lead scoring, and attribution modeling that give the CRO transparent pipeline contribution data. 5. Partner marketing function Channel partners today are transactional resellers. Your job: enablement assets, co-marketing campaigns, and referral tracking that turn them into co-sellers. 6. Field events and field marketing Plan and run the events that put QuoIntelligence in front of CISOs and security leaders across Europe. Industry conferences (it-sa, Cybertech Europe, RSA), regional roundtables, executive dinners, partner-hosted events. You decide where we show up, what we say when we're there, and how every event converts to pipeline. In a market where trust sells, and buyers want to meet the analysts behind the product, field marketing is a primary demand gen channel, not a brand exercise. 7. Multi-regional coordination Coordinate execution across DACH, UK, and Central Europe with internal and external SDR teams and agencies. Messaging consistency and pipeline velocity across markets. 8. Team building and scaling Hire and scale the marketing team as the function matures. Your first hire is already budgeted. You'll define the org structure, roles, and growth plan from there. What You'll Bring Must-haves: AI fluency . You actively use AI tools in your marketing work (content, analytics, automation, research) and can evaluate new ones critically. You understand what AI products do well and where they fall short, because you've marketed or worked alongside them. You've built and scaled B2B demand generation in a company selling to regulated enterprises (cybersecurity, fintech, defense tech, Governance, Risk, and Compliance, or similar): CISOs, buying committees, and long sales cycles. You know what it takes to turn marketing from a cost center into a pipeline contributor. Marketing automation depth : you can architect lifecycle workflows, lead scoring, and attribution from scratch, not just operate someone else's setup. We run HubSpot (Marketing Pro + Sales Enterprise). Product marketing instinct . You've taken a complex, technical product and framed it as a business and compliance solution for buyers who aren't engineers. Agent Karla and Mercury are AI-driven intelligence products; marketing them credibly requires genuine technical fluency. You should be able to explain what makes our AI architecture different in a conversation with a CISO. Threat Intelligence, Governance, Risk, Compliance, or adjacent domains. Multi-regional execution across European markets. You've coordinated agencies, SDR teams, and campaigns across borders without losing messaging coherence. Nice-to-haves: Direct cybersecurity marketing experience. Not required if you've marketed to regulated buyers in adjacent sectors, but it accelerates ramp-up. Partner marketing background: you've built co-marketing programs and enabled channel partners to sell, not just resell. AI-First in Marketing AI is an operating principle here. Every workflow you build should reflect that. AI as an operating system . You'll use AI tools to generate content, analyze pipeline data, build campaigns, and scale what a lean team can produce. We expect you to evaluate, adopt, and integrate AI into marketing workflows as a core competency, not a side experiment. Evaluate, Integrate, Repeat . You don't wait for someone to hand you a tool. You test new AI capabilities against your actual marketing problems, adopt what delivers, and kill what doesn't. You have opinions about which tools work and why, grounded in your own usage. Define Success First . Attribution, pipeline contribution, and CAC are how we decide what keeps running and what gets cut. Every program has success criteria before it launches. AI helps you measure deeper and faster, but the discipline of defining success comes first. Responsible AI . We sell to regulated industries. Our AI claims are accurate, our compliance positioning is defensible, and our content doesn't promise what the product can't deliver. In a market full of AI hype, our credibility is a competitive advantage. You protect it. What Good Looks Like in 90 Days Day 1-30: Audit and Quick Wins Full audit of HubSpot setup, website, SEO, LinkedIn Ads, and outbound sequences ICPs, buyer personas, and messaging framework defined and aligned with CRO KPI and reporting templates established with sales leadership HubSpot hygiene: lifecycle stages, lead routing, basic intent-triggered workflows SDR messaging and sequence templates standardized across agencies Day 31-60: Demand Generation Rebuild Redesigned outbound sequences and nurture workflows targeting CISOs and economic buyers LinkedIn Ads optimized with account-based targeting and compliance-focused creatives Website rebuild brief delivered: structure, messaging, conversion strategy Partner enablement pack v1: co-marketing assets and referral tracking in HubSpot Weekly pipeline review cadence running with sales and SDR teams Day 61-90: Scale and Optimize Website rebuild or major refresh executed with CRO and product input Advanced intent scoring and multi-channel triggers live in HubSpot Pilot partner co-marketing campaign launched and measured Attribution, ROI, and CAC reporting framework delivering transparent pipeline data Quarterly marketing operating cadence established: planning, budget, performance reviews What We Offer Build a marketing function in a company with product-market fit, a growing client base, and a €1.4M ENISA contract as a credibility anchor. Executive seat at the table. Direct CRO partnership, revenue leadership team membership, and influence over commercial strategy. Your decisions shape how the company goes to market. A ~40-person team where your work is visible and consequential. This is pre-Series A: early enough to shape the company, stable enough to build on. Remote-first, European footprint. A culture built on six values that actually drive behavior: Trust, Sleek, Curiosity, Lean Strength, Impact, and Playful Teamwork. Meaningful product. Mercury and Agent Karla are real AI-native intelligence products, not dashboards with a chatbot bolted on. Clients include Financial Services, Defense, Energy, and Government. Frequently Asked Questions Is this a player-coach role? Yes, for the first 6-12 months. You'll execute hands-on (HubSpot workflows, campaign launches, LinkedIn Ads) while building the strategy. After that, you shift toward leadership, strategy, and cross-functional coordination. What marketing budget is available? You'll have a budget for tools, agencies, LinkedIn Ads, and events. The exact number is set during planning with the CRO. Expect to justify spending with pipeline data, not slide decks. We operate with a lean-strength mindset: enterprise-grade results on a focused budget. How does marketing work with sales today? The CRO leads the revenue org (sales, SDR, RevOps). Marketing today is still in its early stages. You'll define the operating model: pipeline review cadences, lead handoff protocols, and messaging alignment. The SDR teams (internal and external across DACH, UK, and Central Europe) are already in place. Do I need cybersecurity experience? It helps, but it's not required. What matters is experience marketing complex, technical products to regulated buyers. If you've sold compliance-driven solutions in fintech, defense tech, or Governance, Risk, and Compliance, you'll translate quickly. What is the recruitment process going to be like? We envision the following fast but detailed process: Recruiter Screen CRO Interview (60 min). Strategic depth, demand gen experience, and go-to-market thinking. AI-Readiness and Case Discussion (45 min). How you use AI in marketing, case walkthrough of a demand gen challenge. CEO Interview Offer and Background Check We welcome applications regardless of gender, nationality, ethnic origin, religion, disability, age, or sexual identity. Diversity is key to producing high-quality intelligence.
