Paid Media Marketing Manager

Description

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Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

You’ll take a full-funnel approach, building a strong understanding of customer needs, identifying where PayPal can truly add value, and turning those insights into campaigns that resonate. You’ll combine analytical thinking with creativity to plan, launch, and continuously improve high-impact media campaigns.

We see this position as a great opportunity for someone who enjoys working in a collaborative, values-led environment and has a strong track record of delivering impactful, data-driven marketing work.

Your way to impact

In this role, you will play a key role in shaping and optimizing paid media strategies across the full funnel, driving growth across both brand and performance objectives.

You’ll collaborate closely with cross-functional teams, including analytics, brand, legal, martech, and media agencies, to bring high-impact campaigns to life. By leveraging data-driven insights, you’ll continuously refine strategies, unlock new opportunities, and deliver measurable results for PayPal’s consumer business.

You’ll balance creativity with a strong focus on performance, ensuring campaigns are both engaging and effective.

If you’re a data-driven marketer who thrives in collaborative environments and knows how to build and scale impactful campaigns, this role could be a great fit.

You day-to-day

• Define and execute paid media strategies across the funnel, identifying new growth opportunities and driving measurable impact

• Own the relationship with the paid media agency in Germany, including strategic planning, roadmapping, and improving ways of working

• Partner closely with brand and integrated marketing teams to ensure high-quality creative delivery, timely execution, and continuous testing

• Use data to drive campaign optimization in collaboration with Analytics, BI, and Martech teams

• Collaborate with international media teams to share learnings and scale best practices

• Support product marketing in building business cases and integrating product innovations into paid media strategies

• Work with Privacy, Risk, Legal, and Compliance teams to evaluate and enable new media opportunities

• Optimize the end-to-end customer journey, including landing pages and app store experiences, to improve conversion rates

• Drive operational improvements by identifying and implementing more efficient cross-functional workflows

• Manage key publisher partnerships (e.g., Google, Meta) and strengthen channel performance

• Lead testing agendas across audiences, creatives, formats, and tactics to continuously improve performance

• Partner with Analytics to evolve measurement frameworks and incrementality approaches

• Ensure alignment with consumer segment teams (acquisition, engagement, brand) and provide regular performance updates

• Stay up to date with industry trends and identify new opportunities to enhance campaign performance

• Collaborate with Martech, Media Enablement, and Media Ops teams to improve measurement, data signals, and platform capabilities

What you need to succeed

We’re looking for a strategic and results-driven marketer who combines strong ownership with the ability to influence across teams, and who brings a deep understanding of the German market and its media landscape. You’re equally comfortable navigating complexity, driving alignment, and delivering measurable impact across the funnel. To succeed in this role, you ideally bring:

• 8+ years of experience in digital marketing, with full-funnel exposure.

• Experience running media campaigns in the German market.

• Strong knowledge of paid media channels across digital and offline (TV, OOH, audio).

• Proven ability to develop and execute paid media strategies aligned with business goals.

• Data-driven mindset with strong analytical skills and ability to turn insights into action.

• Experience managing and guiding agency partners, including planning and prioritization.

• Track record of working cross-functionally with analytics, martech, and creative teams.

• Strong stakeholder management skills, with the ability to influence and align across teams.

• Comfortable presenting ideas and pitching growth opportunities to leadership.

• Excellent communication skills (verbal, written, and presentation)

• Ability to operate autonomously, take ownership, and navigate ambiguity effectively.

• Thrives in fast-paced, dynamic environments.

• Proficiency with Excel/Google Sheets, PowerPoint, and key advertising platforms.

• Ability to manage multiple priorities across different business segments.

• Curiosity and adaptability, with a willingness to learn new channels and technologies

• Experience building and presenting business cases to support new initiatives

• Alignment with PayPal’s leadership principles: Work Customer Back, Win Together, and Put People First

Get bonus points with...

• Experience / Understanding of financial services, fintech, or payments.

We Believe in You

Interested? Don’t hesitate to apply or reach out and — we’d love to get to know you!

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Subsidiary:

PayPal

Travel Percent:

0

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please .

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.