Sales Manager retail (m/f/d)

Job description

Retail Leadership & Growth

• Define and drive the national retail strategy for retail, incl discount and drugstores
• Monitor and analyze retail business to conclude dedicated customer strategies together with the teams
• Identify new listing and distribution opportunities and unlock white spots
• Translate brand and category priorities into structured customer growth plans
• Use market data in order to identify potential and actions points, short- to longterm
• Act as strategic retail lead and sparring partner to the Country Manager

Negotiation Steering & Commercial Governance

• Lead and coach the KAM team throughout all major customer negotiations
• Ensure negotiation strategies and outcomes fully align with company objectives
• Provide senior guidance to secure execution of ambitious commercial targets
• Build strong decision-maker relationships at senior customer level
• Thrive for best in class storytelling to achieve high goals within retail channel (EDEKA, Discounters, Markant Group, REWE Group, drugstores, …)

Process & Performance Improvement

• Identify structural and commercial improvement opportunities across customers and internal processes
• Implement smart and efficient ways of working that measurably improve retail performance
• Drive professional, data-based customer planning and monitoring standards

Cross-Functional Collaboration

• Oversee the external field sales agency to ensure strong retail execution aligned with national priorities together with dedicated field sales force responsible
• Work closely with Marketing, Category, Supply Chain and Finance to deliver aligned and impactful retail strategies

Profile

• Academic Excellence: A master’s degree in economics, business or equivalent
• Proven Expertise: min.7 years of senior experience in FMCG retail sales / key account management
• Profound knowledge: Strong knowledge of German retail incl classic retail, discount and drugstores
• Analytics: deal with numbers at ease, internal data (BI-based) as well as external data (e.g. Circana)
• Commercial understanding: be on top of your numbers and feel comfortable with commercial calculations
• Negotiation skills: Strong track record in guiding successful high-value retail negotiations in Germany, ideally also on an international level
• POS Mastery: Experienced in steering external sales partners (or experienced on guiding own sales force)
• Operational excellence: Proven ability to identify potentials and implement commercial and process improvements
• Language Skills: Fluency in German and a strong command of English (written and spoken)

We will be a good team when you bring the following:

• Cultural Fit: True team player, approachable, pro-active, positive and strong communicator
• Story Ambassador: Great ability to persuade others of your ideas
• Brand Lover: Great passion for our brands and categories
• Proactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
• Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
• Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business