Trade Marketing Manager DACH (m/w/d)

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As the Trade Marketing Manager Outdoor DACH STANLEY and BLACK+DECKER, you’ll be part of our Marketing Team. You’ll get to:

• Design the best possible product portfolio, marketing mix and pricing strategy in coordination with marketing management, local sales and European headquarters.

• Actively align the marketing mix for maximum impact with a strong focus on efficient and profitable Sell-In Campaigns within a Multi-Channel approach.

• Lead new product launches for the defined business units across the region.

• Develop and coordinate growth strategies for all relevant sales channels with cross functional teams and multi-level involvement.

• Analyse market trends, customer needs, competitor activity, retail pricing, and identify white space opportunities.

• Take an active role in internal and external meetings, projects & events.

• Actively ensure an efficient communication regarding all marketing, product, and portfolio-related information between marketing, sales, and other functional areas.

• Work very closely with the Brand & Account Activation Department to optimize the full marketing mix, including brand communication, social media plans, campaign materials and sponsorships for STANLEY and BLACK+DECKER.

• Coordinate volume planning with Demand Planning Team and KAMs / Sales Department especially for New Product Launches, Runrate, Sell-In Promotions and manage an efficient Excess & Obsolete Stock reduction.

About You:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good? You also have:

• Degree in Business Administration, Marketing or a comparable degree.

• 3-5 years demonstrable experience in a Product Marketing / Trade Marketing capacity.

• Commercial Awareness - Understanding the industry, price points, the market needs and trends and translate that into actions that enable us to be ahead of the competition.

• Curiosity, interest and a certain sales mindset

• High analytical skills and an understanding of key financial figures.

• Strong proactivity and hands-on mentality by identifying opportunities for improvement, taking initiative to address challenges, and actively contributing to team objectives.

• Effective communicator - both internally and externally.

• Flexibility to travel occasionally.

• Native German and fluent business English (verbal, written, presentation).

Your Benefits at SBD – More Than Just a Workplace

• Flexible & Hybrid Work:
  Shape your workday individually with modern, flexible work models and 30 days of vacation.

• Financial Security & Retirement Planning:
  Benefit from company pension plans, salary conversion with employer contributions, and capital-forming benefits.

• Health & Protection:
  Enjoy comprehensive coverage through accident and occupational disability insurance – even during your free time.

• Mobility & Sustainability:
  Take advantage of our attractive bike leasing offer for environmentally conscious and healthy mobility.

• Learning & Development:
  Access LinkedIn Learning and continuously develop your skills.

• Exclusive Employee Benefits:
  Save with 50–60% discounts on our branded products, and benefit from corporate perks and attractive discounts on travel, events, and more.

• Family Friendliness & Engagement:
  We support you in balancing work and family and encourage your volunteer engagement – including financial support.

At Stanley Black & Decker, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds, regardless of nationality, gender, religion, disability, age, or sexual identity.

#LI-Hybrid

#LI-CS1

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.