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Team Leader CRM Lifecycle Manager mfd

Team Leader CRM Lifecycle Manager mfd

UsercentricsMünchen, Bavaria, Germany
Vor 2 Tagen
Stellenbeschreibung

Location

Lisbon Munich Prague

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and privacyled marketing solutions. We believe there is no need for a tradeoff between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between datadriven business and privacyled marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization while achieving full privacy compliance.

As the Team Leader for CRM & Lifecycle you will be responsible for leading and shaping our email marketing and lifecycle automation strategy to drive engagement retention and conversion. You will leverage your CRM expertise to optimize customer journeys improve marketing automation and ensure datadriven decisionmaking. In this role you will collaborate closely with crossfunctional teams manage a working student and take ownership of key lifecycle marketing initiatives to support the companys growth objectives.

Your Tasks

  • Lead the CRM & Lifecycle function setting the vision and strategy for email marketing customer engagement and retention initiatives.
  • Develop and execute CRM & lifecycle strategies to enhance customer engagement and retention.
  • Define and track key performance indicators (KPIs) for CRM and lifecycle campaigns ensuring continuous optimization through A / B testing and datadriven insights.
  • Manage the email marketing strategy including campaign automation segmentation and personalization.
  • Optimize and scale marketing automation programs ensuring seamless customer journeys across various touchpoints.
  • Continuously improve campaign performance by implementing A / B testing analyzing KPIs and refining strategies based on data insights.
  • Stay ahead of industry trends best practices and emerging technologies in CRM lifecycle marketing and email automation.
  • Ensure compliance with GDPR and other data privacy regulations for all CRM and email marketing activities.
  • Collaborate with marketing brand and sales teams to align CRM strategies with broader business objectives.
  • Manage and mentor a working student providing guidance and overseeing operational tasks related to CRM and lifecycle marketing.
  • Develop and maintain reporting dashboards to track campaign performance and provide actionable insights for optimization.

You Bring

  • Experience : Bachelors or Masters degree in Marketing Business Communications or a related field.
  • 5 years of experience in CRM lifecycle marketing email marketing or marketing automation with a proven track record of driving customer engagement and retention.
  • Handson experience with CRM platforms and email marketing tools.
  • Marketing Automation Tool Admin with advanced proficiency in Pardot (Account Engagement) including handson experience in automation rules lead scoring segmentation Engagement Studio and overall platform management.
  • Proficient in Salesforce CRM including campaign tracking reporting lead lifecycle management and CRMMarketing Automation alignment.
  • Strong analytical skills with experience in datadriven marketing and A / B testing methodologies (e.g. Power BI)
  • Previous experience managing email templates automation flows and customer segmentation.
  • Preferably experience with Enrichment tools like Similarweb DropContact Clay
  • Knowledge of GDPR and email compliance regulations.
  • Experience with API integration between Pardot / Salesforce and external tools such as Zoom Zapier is a plus
  • Previous experience managing / mentoring a team members is a plus
  • Analytical mindset ability to interpret data measure performance and drive continuous improvement.
  • Collaboration & communication : the ability to work crossfunctionally and present insights to stakeholders.

    • Dont meet every single requirement Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

    Why join Usercentrics

  • Joining Usercentrics means becoming part of a fastgrowing diverse and international team of tech enthusiasts and entrepreneuriallyminded who build our success story together.
  • Company culture is important to us we strive to continuously develop a positive vibrant and inspiring environment that enables everyone to thrive both personally and professionally.
  • Get involved! We have plenty of initiatives and love to see people from all departments enthusiastically participating and shaping our future together in different crossdepartment projects.
  • Your worklife balance is important to us too we offer flexible working hours hybrid working and the possibility of workcations (in accordance with our company policy)
  • We always remember to have fun along the way both in our daytoday work and at our regular team events onsite in our offices in Munich Copenhagen Odense Lisbon and Prague or online.
  • You are our companys most valuable asset which is why were happy to offer awesome benefits like our personal development budget jobrelated language courses and a lot more (depending on your location) to focus on your wellbeing.

    • About us

    We are driven by our values #BeBrave #BetterTogether #LeadbyExample #InnovateWithPurpose #PassionForPrivacy #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. Theyre the heart of our company and inspire us to do our best every day.

    We strive to create a diverse equitable and inclusive environment (DEI) where everyone feels valued respected and empowered to reach their full potential. We believe that our different backgrounds experiences and perspectives are our greatest strengths so we are committed to building with them as we foster innovation and drive our success.

    We recognize that this is an ongoing journey. We commit to listening and to continuous learning growth and improvement. By embracing DEI principles we will create a more just and equitable society and we are proud to play our part in making this vision a reality.

    We are #BetterTogether.

    Required Experience :

    Manager

    Key Skills

    Hyperion,Acquisition,Asset,ABAP,Basic,Activex

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1