Team Lead, Marketing Automation In-Product Marketing (allgenders)

TeamViewer provides a leading Digital Workplace platform that connects people with technology—enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization. We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact? Responsibilities A highly technical and strategic "player-coach" role owning the end-to-end execution, system architecture, and team leadership for global marketing automation, high-volume email marketing, service communications, and in-product messaging. Team & Agency Management: Act as a "player-coach" to mentor and develop a hybrid team of 6 (3 FTEs, 3 working students). Direct external agency partners for key technical projects (e.g., platform migration). Customer Journey Consulting: Serve as the central strategic consultant for internal stakeholders (Global Campaign Team, Product Marketing, Customer Lifecycle Team), advising on optimal customer journeys, database segmentation, and conversion pathways. Platform Business Ownership: Oversee the overall system architecture and capabilities for HubSpot, Inxmail, and Pendo's in-product communication/ad space. Tech Stack Alignment: Collaborate closely with System Admins and the Marketing Technology team to ensure robust CRM integrations, system scalability, and pristine data hygiene across all platforms. Governance & Email Planning: Own and manage the global email calendar to orchestrate send frequencies, prioritize cross-functional campaigns, and prevent database fatigue across all user segments. Additionally, manage team capacity, define operational processes, establish best practices, and maintain SLAs. End-to-End Build & Deployment: Own the full technical implementation directly within the tools. Strategize, build, and troubleshoot complex data capture, lead enrichment, ABM campaigns, multi-channel nurture flows, newsletters, and lead scoring/qualification. Free User Ecosystem & Service Emails: Operate and optimize the mass email tool to manage high-volume email marketing specifically targeted at the large free user base, and own the technical execution of critical service emails. Lifecycle & Conversion Marketing: Build and deploy "always-on" campaigns and targeted in-product messaging to drive feature adoption, user retention, and accelerate freemium-to-paid trial conversions. Asset & Data Management: Manage global email templates, dynamic content logic, and complex database segmentation strategies. Analytics: Continuously monitor performance, execute rigorous A/B testing, and optimize ROI, deliverability, and engagement across all automated channels. Requirements Technical & Architectural Expertise: Deep operational proficiency and architectural understanding of MAPs such as HubSpot or Marketo (migration experience), mass email tools, Pendo, and complex CRM integrations. Working Style: True "player-coach" mentality. Highly analytical and proactive, capable of balancing high-level architectural strategy and stakeholder consulting with deep-dive technical troubleshooting. Stakeholder & Project Management: Proven ability to manage complex technical projects, guide cross-functional teams, and oversee technical external agency relationships without disrupting daily operations. Languages: Business fluency in English (written and spoken). What we offer Onsite Onboarding in our HQ office for an optimal start Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews Premiums for the private pension plan ( BAV ) up to the maximum amount are topped up by TeamViewer Public transport friendly offices Option to lease an e-bike (Germany only) Special terms for local gyms Access to Corporate Benefits platform with many discounts Regular Team events and company-wide celebrations Open door policy , no dress code rules, frequent all Hands and Leadership Lunches Hybrid and Flexible work time with up to 50% home office Work From Abroad Program allowing up to 40 days of work outside your contracting country We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us! TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.