Brand & Visual Storytelling Manager

Intro

Carbmee is making a strategic shift towards stronger brand and positioning: and we need someone to lead it. This is a mid-level individual contributor role for someone who moves seamlessly from brand thinking to execution: shaping narratives, designing high-quality visuals, and driving PR outreach, all yourself.

The challenge is real: we operate in a complex, fast-moving space where procurement leads, sustainability directors, and CFOs all need to understand why carbon data matters to their bottom line, before they'll buy. Your job is to make that case compellingly, consistently, and at scale. We want crafted vision, not AI slop.

Your tasks

• Brand ownership: translate strategy into clear, consistent brand expression across all touchpoints, teams, and channels. You define how carbmee shows up to the world.

• Visual content production: create high-quality visuals across formats (presentations, social, web, campaigns, video) from concept to final execution, end-to-end.

• PR execution: work with founders and marketing leads to identify and pitch business media and industry press. Build narratives, secure coverage, and put carbmee on the map in the sustainability and enterprise tech space.

• Storytelling: turn complex topics (Scope 3 emissions, CSRD compliance, supply chain decarbonization) into clear, engaging narratives across visual and written formats that resonate with enterprise buyers.

• Campaign & brand moments: support product launches and initiatives with strong creative concepts and polished execution.

• AI-powered output: leverage AI tools for design, content, video, and workflows to move faster without sacrificing quality. You use AI as an enabler, never a replacement for craft.

Your profile

• 3-6 years in brand, design, or creative marketing: ideally in enterprise B2B tech.

• Strong design skills across visual formats: Figma, Adobe, Canva, video tools. You produce work you're proud of.

• Excellent writing and storytelling skills: you can make a carbon accounting platform feel urgent and compelling to a CFO.

• Experience or strong interest in PR and media outreach: you know how to build a story, find the right journalist, and land coverage.

• Actively using AI tools to improve speed and output: and knowing when not to.

• Experience in international environments: able to adapt messaging and visuals across EMEA, APAC, AMER, and Oceania.

• You move fast, take ownership, and don't wait for perfect input.
  
  If you don't meet every requirement, don't worry! No one is born a champion. We're looking for someone who can build compelling narratives and use AI confidently as an enabler, while staying in the driver's seat.

Benefits

• Unique & Powerful Mission: join a fast-growing and ambitious tech company that is shaping the future of carbon management and fighting climate change

• Compensation & Rewards: a steep learning curve and ownership from day one. We offer an attractive compensation package, including virtual stock options

• Health & Wellbeing: Urban Sports Club subscription to stay healthy & fit.1:1 coaching sessions with Nilohealth for your mental well-being.

• Flexibility & Work-Life Balance: a flexible hybrid working culture with a lovely accessible office in Berlin-Mitte or the center of Munich

• Team Culture: Our transparency, Humility, and Accountability values create a unique and supportive working environment. Be part of a multinational, motivated team that thinks work should be fun!

• Connection & Networking: Summer Offsite, Winter Party, and regular team events We give you plenty of opportunities to connect with people, strengthen cross-functional relationships, and boost collaboration

• Trust & Transparency: monthly All-Hands Meetings, weekly update newsletters, and Founders Q&As. We keep you informed on current company numbers and goals

About carbmee

carbmee is on a mission to help the world's most emissions-intensive industries (automotive, manufacturing, logistics, chemicals) get carbon reduction under management. Our patented Environmental Intelligence System, carbmee EIS™, gives enterprises like Maersk, Miele, and Coca-Cola the precision carbon data they need to reduce cost, risk, and carbon at scale.

Founded in Berlin in 2021, we closed a €20M Series A in December 2024 and are growing fast. This is the moment to join.

About us

carbmee is an Enterprise Software company built for the architectural backbone of the global economy. In an era where sustainability defines a company’s right to operate, we provide the System of Action for the world’s most complex manufacturing sectors with a strong footprint in Automotive and Defense.

We specialize in high-stakes, large-scale enterprise deployments where environmental data is no longer just a reporting requirement, but a critical strategic asset. Our platform empowers global industry leaders to transform fragmented data points into actionable intelligence, enabling them to make the defining decisions for the future of their products and supply chains.

At the heart of carbmee is a team of world-class talent: a powerhouse of engineers, industry experts, and visionaries dedicated to solving the most pressing industrial challenges of our time. We believe that solving the "hard-to-abate" problem requires the best minds in the world, and we are constantly looking for exceptional individuals to join our mission. We are calling this the "Industry Endgame".

Backed by a €20M Series A from top-tier investors and operating out of our hubs in Berlin and Munich, we are scaling rapidly, having the ambition to build a generational software company out of Germany.