As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
The Product Manager is responsible for the market-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market.
This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception.
Core Responsibilities
1. Market and Competitive Analysis
Conduct price positioning analyses based on MSRP (list price) and transaction prices.
Perform equipment-adjusted competitive analyses to ensure objective product positioning.
Monitor financing and leasing offers across competitors and align with captive finance partners.
2. Product Definition and Positioning
Define product segments and determine market-specific specifications in alignment with HQ.
Identify and communicate Unique Selling Propositions (USPs) and craft a compelling product story to support marketing and sales.
Define product improvement areas based on customer, or DEALER feedback, benchmarking, and market performance.
Ensure price and trim harmonization across the model range.
3. Pricing, Margin, and Residual Value Management
Develop pricing strategies in close cooperation with HQ and the local sales organization.
Set Residual Value (RV) targets in collaboration with Sales, Fleet, and Used Car departments.
Monitor margins, campaign performance, and price actions to achieve sales and profit objectives.
4. Launch and Lifecycle Management
Develop and manage the product launch plan, including market introduction activities, dealer communication, and campaign coordination ( with Marketing department).
Oversee WLTP certification and homologation processes in cooperation with engineering and compliance teams.
Manage end-of-life (EOL) activities: phase-out planning, special editions, price measures, and sell-out deadlines per model.
5. Internal and External Coordination
Act as a key liaison between the Chinese headquarters and local stakeholders, ensuring alignment on product and pricing decisions.
Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance to ensure an integrated market approach.
Support the marketing department with product communication, launch campaigns, and storytelling content.
Objectives
Ensure competitive and profitable product positioning within the German market.
Support sales growth through data-driven product and pricing strategies.
Strengthen the brand perception and credibility of Chinese automotive products in Europe.
Promote our product at any time internally externally and for all stakeholders.
Personal Competencies
Strategic and analytical thinker with strong commercial acumen.
High attention to detail and a proactive, results-oriented mindset.
Excellent stakeholder management and cross-functional coordination skills.
Comfortable working in a fast-paced, entrepreneurial, and multicultural environment.
Location: Frankfurt am Main
Product Manager • Frankfurt, Hessen, DE
We are excited by high‑quality, natural, and tasty nutrition and aspire to shape the future of nutrition.Döhler is a leading global producer of natural ingredients and solutions for the food, bever... Mehr anzeigen
Data Platform Product Manager (m/f/d) – Financial Market Data.Full‑time position in Frankfurt am Main.The role focuses on shaping how data flows into, through, and out of the data platform, support... Mehr anzeigen
Unser Anspruch ist es, eine neue Dimension im mobile Banking zu definieren.Du kannst hier ganz vorne mit dabei sein!.Du bist beim Aufbau der „Bank in der Bank", unserem In-App-Broker, von Beginn an... Mehr anzeigen
Division Digital Factory in Kleinostheim near Frankfurt as soon as possible.Drive the execution of Edenred Mobility’s product strategy, ensuring strong alignment with business objectives.Shape and ... Mehr anzeigen
At ARISE, responsibility is at the heart of everything we do.Every day, we dedicate ourselves to realizing our clients’ visions and driving their digital projects to success.As a community of exper... Mehr anzeigen
Drive the next generation of financial innovation by leading the Product Development lifecycle of our flagship platforms alongside our CEO, CTO and visionary engineering team.Ginmon is a leading Ge... Mehr anzeigen
Als technisch geprägter Senior Product Manager GenAI verantwortest du die Produktvision für unsere AI-gestützten SaaS-Lösungen im Retail-Umfeld.Du verbindest tiefes technisches Verständnis mit Prod... Mehr anzeigen
RESINEX ist Mitglied der belgischen Ravago Gruppe, einem familiengeführten Unternehmen mit weltweit über 10.Mitarbeitenden in über 325 Standorten.Unsere Werte – Human Focus, Professionalism, Entrep... Mehr anzeigen
Shape Product Strategy & Drive Process and Data Pipeline Automation as a Product Manager at a Fast-Growing FinTech Platform.The Privatize team is looking for an enthusiastic and driven Product Mana... Mehr anzeigen
Als Senior Product Owner / Product Manager E-Commerce (m/w/x) verantwortest Du unseren Onlineshop und die gesamte digitale Produktlandschaft.Wir suchen jemanden, der nicht nur umsetzt, sondern mitd... Mehr anzeigen
Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Zero to One Search | Recruitment Agency.Talent Acquisition Consulta... Mehr anzeigen
Placing Technical Experts in the Global Battery Materials Value Chain!⚡.CSG partnered with a leading company in the critical minerals refining and sustainable materials sector to identify a Technic... Mehr anzeigen
Manager Product Planning (All genders welcome).Location: Frankfurt am Main, Germany.Published: 2026-06-29T15:38:22.Join the movement and find new inspiration.We have an exciting opportunity for you... Mehr anzeigen
AllUnity is a joint venture between DWS Group, Flow Traders, and Galaxy Digital, operating as a BaFin-regulated e‑money institution.The company’s mission is to create a new infrastructure for Europ... Mehr anzeigen
We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.BYD is a leading, high-tech multinational, based in Shenzhen, Chin... Mehr anzeigen
Align product development to business goals.Identify and achieve success metrics.Drive the execution of all processes in the product lifecycle, including product and market research, competitor ana... Mehr anzeigen
Deine Rolle als E-Commerce Manager (m/w/d).In dieser Rolle übernimmst Du die Verantwortung für den weiteren Ausbau unseres digitalen Vertriebskanals CWSdirect.Du verbindest strategisches Denken mit... Mehr anzeigen
Our client is a globally operating manufacturer of high-quality interior and surface materials, serving industries such as architecture, design, and construction.With several thousand employees wor... Mehr anzeigen
Product Manager BRGCS (All genders)Applyremote type: Hybridlocations: DQS Germany Frankfurttime type: Full timeposted on: Posted 2 Days Agojob requisition id: JR **Ihre Rolle****Your Resp... Mehr anzeigen
Drive the next generation of financial innovation by leading the Product Development lifecycle of our flagship platforms alongside our CEO, CTO and visionary engineering team.German FinTech pioneer... Mehr anzeigen
%20Ltd.){kind=logo}
