HMID BU Marketing Manager

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our ; we affectionately refer to it as the and it’s won us countless awards for diversity and workplace excellence.

Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over without a great team dedicated to empowering innovation. People like you.

Visit our page to see what exciting opportunities and company await!

Job Description:

Product Strategy & Roadmap

• Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments
• Translate customer and market requirements into prioritized product specs, value propositions, and data-driven business cases
• Lead marketing input into product roadmaps and lifecycle planning
• Develop deep understanding of system-level requirements and platform strategies
• Personally lead product definition for the most strategically impactful programs, ensuring first-hand market insight shapes every critical decision

Go-to-Market Execution

• Create and execute marketing strategies targeting priority segments, regions, and strategic accounts
• Partner with Sales on pipeline reviews, forecast alignment, and corrective actions
• Drive win/loss analysis and competitive intelligence to refine positioning
• Support strategic customer engagements and executive-level discussions

Sales Enablement & Communications

• Define and drive high-impact collateral: solution briefs, presentations, launch kits, and case studies
• Lead product launches and ensure consistent messaging across all channels
• Serve as primary liaison to Corporate MarCom for brand-compliant execution

Team Leadership

• Manage a team of Marketing Engineers with full personnel responsibility
• Set clear priorities, enforce execution standards, and foster a high-performance culture
• Develop talent through coaching, structured development plans, and succession planning
• Lead by example as a hands-on contributor — stepping in to personally drive critical tasks when the situation demands it

Operational Excellence & Innovation

• Champion the adoption of AI-powered tools and workflows across the team to accelerate decision-making, automate routine tasks, and multiply productivity
• Leverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data-driven insights that inform strategy
• Continuously identify and implement process improvements that free the team to focus on high-value, strategic work

Partner & Ecosystem Development

• Manage and strengthen Microchip’s worldwide Touch Partner network
• Drive design-ins through module partners, distribution, and direct customer channels

Cross-Functional Collaboration

• Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain
• Represent marketing in cross-functional forums and customer escalations

Requirements/Qualifications:

Education

• Bachelor’s or Master’s degree in Electronics, Computer Science, or related fields
• MBA or equivalent senior expertise in marketing or applications roles is a plus

Experience

• Minimum 10 years in microcontroller or touch controller systems (applications, technical marketing)
• Minimum 10 years in Automotive, Consumer, and/or Industrial segments
• Proven track record in product marketing, portfolio strategy, or go-to-market execution in the semiconductor industry

Skills

• Strong strategic thinking with ability to prioritize in complex, resource-constrained environments
• Business acumen: business case development, forecast reviews, pipeline analysis, pricing strategies
• Technical depth: system-level architectures, semiconductor product development, qualification standards (AEC-Q100)
• Hands-on proficiency with analytics and productivity tools — particularly Tableau, Excel, and Microsoft 365 — with the ability to build dashboards and derive actionable insights
• Demonstrated experience leveraging AI tools to optimize team workflows and accelerate output
• Excellent oral and written communication in English; second language is an advantage
• Self-motivated, customer-oriented, structured, and data-driven

Travel

• Willingness to travel across Asia, the United States, and Europe for customer visits and business engagements

Travel Time:

25% - 50%

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