Our trusted US-based, high-growth healthcare technology partner is seeking a dynamic Marketing Director who thrives in a fast-paced, entrepreneurial environment to join their team. This innovative company is dedicated to revolutionizing the healthcare industry through cutting-edge technology solutions.
The ideal candidate is :
- Strategic and Tactical : Develops high-level strategies and executes with precision.
- Customer-Centric : Understands customer needs and crafts campaigns that drive engagement and loyalty.
- Innovative and Data-Driven : Combines creativity and analytics to optimize efforts and deliver results.
- Collaborative Leader : Partners across teams to achieve shared goals.
- Resourceful and Hands-On : Juggles multiple priorities and executes tasks directly when needed.
Primary Responsibilities
Develop and Execute Strategies : Lead integrated strategies spanning product marketing, lead generation, and demand generation.Refine Brand Positioning : Build a compelling brand story to stand out in the behavioral health space.Go-to-Market Planning : Partner with product and sales teams to craft impactful customer and product marketing plans.Drive ABM Campaigns : Design and execute ABM strategies to engage high-value accounts.Optimize Campaign Performance : Use data to track, analyze, and improve ROI across all channels.Additional Responsibilities
Content Development : Oversee creation of impactful assets like case studies and webinars.Retention Marketing : Design campaigns to drive customer loyalty and upsell opportunities.Partnership Marketing : Build co-marketing initiatives with strategic partners.Hands-On Execution : Manage tasks such as email campaigns and social media as needed.Experience
Proven Expertise : 8+ years in marketing, including 3+ years in leadership, preferably in SaaS or healthcare tech.Broad Skillset : Success in product marketing, ABM, lifecycle marketing, and demand generation.Hands-On Skills : Comfortable executing campaigns across multiple channels.Analytical Proficiency : Skilled in tools like Google Analytics, HubSpot, and Salesforce to track and optimize performance.Team Leadership : Experience building small teams and working with external vendors.Industry Knowledge : Familiarity with behavioral health or related markets is a plus.Benefits
Competitive salary to recognise and reward your achievements.Flexible work environment.Opportunities for professional and personal growth.