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Marketing Director

Marketing Director

SphiseStuttgart, DE
Vor 21 Tagen
Stellenbeschreibung

Our trusted US-based, high-growth healthcare technology partner is seeking a dynamic Marketing Director who thrives in a fast-paced, entrepreneurial environment to join their team. This innovative company is dedicated to revolutionizing the healthcare industry through cutting-edge technology solutions.

The ideal candidate is :

  • Strategic and Tactical : Develops high-level strategies and executes with precision.
  • Customer-Centric : Understands customer needs and crafts campaigns that drive engagement and loyalty.
  • Innovative and Data-Driven : Combines creativity and analytics to optimize efforts and deliver results.
  • Collaborative Leader : Partners across teams to achieve shared goals.
  • Resourceful and Hands-On : Juggles multiple priorities and executes tasks directly when needed.

Primary Responsibilities

  • Develop and Execute Strategies : Lead integrated strategies spanning product marketing, lead generation, and demand generation.
  • Refine Brand Positioning : Build a compelling brand story to stand out in the behavioral health space.
  • Go-to-Market Planning : Partner with product and sales teams to craft impactful customer and product marketing plans.
  • Drive ABM Campaigns : Design and execute ABM strategies to engage high-value accounts.
  • Optimize Campaign Performance : Use data to track, analyze, and improve ROI across all channels.
  • Additional Responsibilities

  • Content Development : Oversee creation of impactful assets like case studies and webinars.
  • Retention Marketing : Design campaigns to drive customer loyalty and upsell opportunities.
  • Partnership Marketing : Build co-marketing initiatives with strategic partners.
  • Hands-On Execution : Manage tasks such as email campaigns and social media as needed.
  • Experience

  • Proven Expertise : 8+ years in marketing, including 3+ years in leadership, preferably in SaaS or healthcare tech.
  • Broad Skillset : Success in product marketing, ABM, lifecycle marketing, and demand generation.
  • Hands-On Skills : Comfortable executing campaigns across multiple channels.
  • Analytical Proficiency : Skilled in tools like Google Analytics, HubSpot, and Salesforce to track and optimize performance.
  • Team Leadership : Experience building small teams and working with external vendors.
  • Industry Knowledge : Familiarity with behavioral health or related markets is a plus.
  • Benefits

  • Competitive salary to recognise and reward your achievements.
  • Flexible work environment.
  • Opportunities for professional and personal growth.