B2B Marketing Lead

About the role

You won’t just be running campaigns — you’ll be shaping & leading Zenjob’s B2B marketing engine from the ground up. This is your opportunity to own the full B2B marketing lifecycle, from positioning and messaging to lead generation and account-based marketing. You’ll collaborate with Sales, Product, and Brand to deliver high-impact campaigns that generate demand, convert leads, and strengthen our brand authority.

What You’ll Do

Strategy & Leadership

• Develop and own Zenjob’s B2B marketing strategy aligned with sales and revenue goals

• Define clear positioning and value propositions tailored to different industries and buyer personas

• Translate strategy into compelling lead generation campaigns to increase SQLs, value per lead and average booked revenue

• Lead a small, high-performing team and manage external agencies/freelancers as needed.

• Own and allocate B2B marketing budget according to strategy approach

Demand Generation & Growth

• Drive account-based marketing (ABM) programs targeting high-value prospects.

• Optimize marketing funnels, tracking performance from first touch to closed deal.

• Use data to continuously improve conversion rates, increase SQLs, value per lead and booked revenue

B2B Product Marketing Leadership

• Build thought leadership through compelling content such as whitepapers, case studies, webinars, and reports.

• Create sales enablement materials that empower the commercial team to close deals faster.

What We’re Looking For

• 5+ years of experience in driving B2B marketing, ideally in SaaS, HR tech domain

• German C2 language skills, fluent English

• Proven track record in demand generation, account based marketing, and lead nurturing.

• Strong understanding of the B2B sales cycle and buyer journey.

• Exceptional communication and storytelling skills — you know how to make complex ideas simple and compelling.

• Data-driven mindset with the ability to make strategic decisions based on insights.

• Collaborative, entrepreneurial, and comfortable working in a fast-paced scale-up environment.

What we offer

• Innovative mission: Together we create something new. Work in a dynamic set-up where you learn a lot and your every idea is heard.

• Unique team spirit: We can rely on each other blindly and celebrate all successes together as a team.

• Vacation: Recreation and further education is important, which is why we offer 28 days of paid vacation (increased by 1 day for every 2 calendar years of service with us, up to a maximum of 30 days), 1 day of special leave for community service, 5 days of paid educational leave, and the possibility of unpaid leave

• Hybrid working model: We love our brand new office in Prenzlauer Berg. But sometimes you need a little more flexibility. Zenjob’s flexible working model combines the best of both worlds, so you can work remotely up to 2 days / week (1 day, during the first 6 months, so we can guarantee you the best onboarding).

• Dog-lover: If you have a dog, feel free to bring it with you. We don’t bite and always have a bowl of water in our range of drinks

• Personal growth: Ongoing focus on your personal development (annual training budget of EUR 750, mentoring opportunities, constant career development conversations)

• Healthy mind in a healthy body: With us you will receive a 30 EUR Urban Sports Club grant to keep you fit. In addition, we have a small sports room in the office ourselves.

• Always mobile: You will receive EUR 40 credit per month for NAVIT, a sustainable mobility tool for public transport, bike sharing and much more.

• Legendary Events: Quarterly team events, winter and summer parties, budget for birthdays and anniversaries of our employees

If this sounds good, then we’d love to find out more about you! Apply and send in your application.

🎥 Watch our Office Tour video.

We invite you to visit our careers page, follow our LinkedIn page and connect with us on Instagram.

We are proud to be an equal opportunity employer. We are committed to judging every qualified individual on their ability, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. There is no need to add your photo and age to the application.