Senior Consumer Communications Manager, DACH & CEE

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

The communications team is responsible for telling the Airbnb story around the world. Whether we are briefing press on inspiring travel trends highlighting unique experiences led by local hosts or explaining how travel on our platform benefits local families and communities we are the voice of Airbnb on a broad range of topics.

Were a fast-growing and high-energy team with a passion for people places and great stories. If youd like to be part of one of the worlds greatest communications teams come tell us your story.

The Difference You Will Make:

We are hiring a Senior Consumer Communications Manager to tell the Airbnb story in Germany. This role is responsible for delivering large-scale consumer-facing campaigns while ensuring a regular press-office drumbeat of stories and news aimed at driving awareness and consideration of Airbnb across the country.

The successful candidate will collaborate closely with cross-functional partners to ensure Airbnb remains a key player in consumer-facing media. They will also support the companys reputation by sharing our story with a diverse audience of journalists influencers and community members.

Were seeking a creative communications professional with a proven track record of developing and executing consumer communications initiatives that generate widespread awareness and brand buzz. The ideal candidate has a deep understanding of popular culture a passion for storytelling and thrives in an entrepreneurial environment managing multiple projects and priorities effectively.

The role is based in Germany and reports to the Communications Lead DACH & CEE.

A Typical Day:

• Translate global communications priorities into locally nuanced ideas that support Airbnbs key business objectives in the local market
• Identify proactive press opportunities and drive national/global announcements in support of consumer and product goals
• Develop campaigns or programs that resonate with Italian audiences to help drive demand for Airbnb involving key partners celebrities influencers or opinion leaders in Germany
• Handle incoming media inquiries leveraging tools such as data industry research and host & guest stories to support Airbnbs community and brand
• Collaborate with local regional and global Communications team members as well as key cross-functional business stakeholders to ensure a coordinated and strategic approach to communications initiatives
• Liaise with our host & guest community over media opportunities
• Develop written materials (press releases blog posts story pitches Q&As briefs messaging guidelines presentations etc.)
• Develop and manage relationships with key reporters and celebrities/ influencers across Italy
• Help manage a local agency and ensure key processes are adhered to including campaign project management coverage reporting press office calendar management and the localization of key global press materials

Your Expertise:

• 10 years of comprehensive communications experience either in a PR agency or an in-house communications team. Previous experience in high-performing international organizations within entertainment tech or travel sectors is a plus
• Bachelors Degree german native speaker fluent in English with excellent writing and verbal communications skills
• Proven-track record of developing and executing creative consumer communications initiatives that generate positive earned media coverage widespread awareness and brand buzz
• Strong awareness of pop culture and the ability to craft ideas that drive editorial media coverage and social engagement tailoring communications efforts to resonate with diverse audiences
• Ability to create a strong editorial plan that ensure a constant media drumbeat combining global stories and local stories
• Skilled at originating project managing and delivering complex proactive press projects ranging from research/data-driven stories and campaigns to press events press trips and celebrity/influencer engagements
• Adept at collaborating with multi-functional teams in a matrix organization
• Confident in leading meetings with external partners senior stakeholders and media contacts
• Experience in working with celebrities
• Passionate about Airbnb and the mission of the company
• Proficiency in agency management including briefing budget and impact analysis
• Comfortable working in a fast-paced environment and adapting flexibly to change

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement and allow us to attract creatively-led people and to develop the best products services and solutions. All qualified individuals are encouraged to apply.

Required Experience:

Manager

Employment Type : Full Time
Experience: years
Vacancy: 1