Creative Strategist, Growth Marketing

Description

Join the team redefining how the world experiences design

Hiya gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and How You Can Work
This role is based in Berlin with a hybrid working arrangement. Our Berlin hub is a place for collaboration and creative energy and we want you close enough to the German market to genuinely feel it. Youll have the flexibility to work in a way that suits you with meaningful time in the office to connect with the team.

About the Role
As the Creative Strategist for Germany youll be the creative performance engine behind Canvas paid and organic marketing in the region working at the intersection of data storytelling and cultural nuance to drive real user growth. This is a hands-on insight-led role where local knowledge analytical curiosity and creative excellence drive outcomes. You wont manage a direct team but youll have real influence over creative direction agency partners and the cross-functional teams who help bring ideas to life.

What Youll Do

• Lead the creative flywheel own the full creative cycle (research briefing production editing and analysis) driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights
• Analyse and optimise performance dig into dashboards to spot winners diagnose underperformance and design creative tests lift studies and attribution experiments in close partnership with analytics teams
• Lead organic and paid social creative strategy define what high-performing creative looks like for German audiences across Meta TikTok Instagram and emerging platforms building content systems informed by performance data and local cultural moments
• Own UGC localisation and market insight brief and review creator content to ensure its on-brand and platform-optimised and bring genuine cultural fluency to every project
• Work with in-house and agency teams bridge external creative partners and internal stakeholders working with media buyers data science the Europe Growth Marketing Lead and agency partners across Brand Product Growth and Analytics
• Support conversion across the funnel contribute to CRO initiatives to make acquisition journeys seamless engaging and high-converting

What Were Looking For
You bring real hands-on experience in creative strategy or performance marketing and you know what it takes to build creative that actually performs. You understand platform-native formats deeply youre rigorous about testing and you use data to sharpen your thinking rather than replace it. You have genuine knowledge of the German market not surface-level familiarity and you move comfortably between global teams agency partners and local execution. Youre self-directed collaborative and you take ownership of outcomes.

Youre Probably a Match If

• You have extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta TikTok YouTube Instagram)
• You have a strong eye for platform-native creative and the frameworks to test learn and scale it
• Youre confident using performance dashboards data tools and measurement frameworks (including MMM and attribution) to drive decisions
• You have genuine deep knowledge of the German market and are fluent in German and English additional languages are a bonus
• You have strong experience briefing and iterating creative in cross-functional sprints
• You have a growth mindset analytical curious and comfortable with ambiguity

About the Group/Team
Our Europe Marketing Group drives market-specific growth across performance marketing brand social community engagement and more. We work at the intersection of creativity and data combining global thinking with genuine local understanding to drive meaningful outcomes in our priority markets. We grow through experimentation creative excellence and a deep belief that getting the creative right is the fastest path to sustainable growth.

Whats in It for You
Canva has grown hugely over the last few years but were only just getting started. Heres a taste of whats on offer:

• Equity packages so you share in Canvas success
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing social connection office setup & more
• Flexible leave options that empower you to be a force for good take time to recharge and supports you personally

Other stuff to know
We make hiring decisions based on your experience skills and passion as well as how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above we still want to hear from you!

Please note that interviews are conducted virtually.

Remote Work :

Yes

Employment Type :

Full-time

Experience: years
Vacancy: 1