Campaign Manager Lifecycle Marketing (all genders)

TeamViewer provides a leading Digital Workplace platform that connects people with technologyenabling improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization.

We believe that our diverse teams and strong company culture are key to the success of our products and technologies that hundreds of millions of users around the world and around 645000 customers across all industries rely on. With more than 1900 employees worldwide we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact

Responsibilities

As a Campaign Manager Lifecycle Marketing you will play a critical role in strengthening relationships with free users prospects and existing customers by developing and executing targeted data-driven marketing programs across the entire lifecycle.

You will work closely with cross-functional teams including Global Campaign Product Marketing Customer Lifecycle and Content teams to drive user adoption engagement retention and expansion.

Your goal is to guide users through every stage of their journeyfrom first interaction to long-term advocacyturning them into customers and loyal brand advocates while showcasing TeamViewers value.

• Develop and implement initiatives to drive user activation engagement retention and freemium-to-paid conversion.

• Build and execute lifecycle marketing campaigns and user journey strategies across multiple touchpoints including email and in-product messaging.

• Create and manage end-to-end lifecycle flows including onboarding feature adoption re-engagement and upsell campaigns.

• Analyze and monitor key performance metrics (e.g. conversion rates usage KPIs feature adoption retention engagement and NPS) to measure and optimize campaign performance.

• Leverage user data and segmentation to design personalized insight-driven campaigns that improve the overall user experience.

• Collaborate with Product Marketing and Sales to ensure users are informed about new features product updates and best practices.

• Collaborate with Product Marketing and Sales to ensure users are consistently informed about new features product updates and best practices.

• Partner with Customer Success teams to understand user needs and develop strategies to increase retention and reduce churn.

Requirements

• Bachelors degree in Marketing Business Communications or a related field.

• 3 years of experience in lifecycle marketing or a related field.

• Strong project management skills and the ability to manage multiple initiatives simultaneously.

• Excellent written and verbal communication skills.

• Data-driven mindset with experience analyzing customer data and using insights to optimize marketing strategies.

• Experience working with CRM systems (e.g. Salesforce HubSpot) and marketing automation tools.

• Ability to collaborate cross-functionally and influence stakeholders at various levels.

• Experience in the SaaS or technology industry is a plus.

What we offer

• Onsite Onboarding in our HQ office for an optimal start

• Great compensation and benefits packages including company achievement bonus or sales bonus company stocks and regular salary reviews

• Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer

• Public transport friendly offices

• Option to lease an e-bike (Germany only)

• Special terms for local gyms

• Access to Corporate Benefits platform with many discounts

• Regular Team events and company-wide celebrations

• Open door policy no dress code rules frequent all Hands and Leadership Lunches

• Hybrid and Flexible work time with up to 50% home office

• Work From Abroad Program allowing up to 40 days of work outside your contracting country

• We celebrate diversity as one of core values join and drive one of the c-a-r-e initiatives together with us!

TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse values-driven culture makes us stronger. As we continue to grow as a company we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender civil or family status sexual orientation religion age disability education level or race.

Employment Type : Full Time
Experience: years
Vacancy: 1