Director, Courier Marketing

About Wolt

At Wolt we create technology that brings joy simplicity and earnings to the neighborhoods of the 2014 we started with delivery of restaurant food. Now were building the delivery of (almost) everything and youll find us in over 500 cities in 30 countries around the 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isnt always easy but its definitely exciting. Here youll learn more build more and ship more than in most other companies. Youll be challenged a lot but also have a lot of fun on the way. So if youre a self-starter with drive and entrepreneurial spirit this could be the ride of your life.

The Global Marketing team at Wolt is seeking an experienced growth marketer to lead our Courier Marketing function across Lifecycle/CRM Paid Media and Product Marketing while also driving forecasting and goal-setting in close partnership with our Supply and Operations teams. This is a unique opportunity for a results-driven leader who thrives in high-pressure environments embraces data-driven decision-making and is excited to shape innovative strategies that grow and sustain demand for gig workers on a global scale.

What youll be doing

• Own weekly acquisition performance by reviewing conversion productivity and retention trends across markets identifying gaps to target and turning insights into clear action plans.
• Be the primary partner to Supply and Operations leads guiding attainment discussions aligning on market realities and managing expectations when goals are at risk.
• Make high-impact budget allocation decisions across paid media referrals CRM and owned channels dynamically shifting investment to the most efficient levers while developing models and automation to optimize budget mix over time.
• Lead and coach a multidisciplinary team across Growth Lifecycle/CRM Creative Strategy and Content ensuring focus on high-impact opportunities and delivery against ambitious OKRs.
• Drive experimentation across the full Courier funnelfrom acquisition to re-engagementincluding referral expansion sign-up boosts guaranteed earnings onboarding incentives and early lifecycle paid incentives.
• Champion rigorous experimentation and incrementality testing from always-on channel measurement to large-scale multi-market go dark tests ensuring decisions are based on causal impact rather than attribution alone.
• Shape the future of Courier Marketing by building scalable acquisition and engagement systems that create new demand improve courier experience and strengthen Wolts long-term marketplace advantage.

Our humble expectations

• 10 years leading growth or performance marketing in multi-market environments owning acquisition strategy channel mix and budgets to drive scalable growth.
• Strong expertise in paid media CRM/lifecycle referrals and owned channels with a track record of improving acquisition efficiency and measurable outcomes.
• Ability to turn complex data into strategic decisions synthesize insights clearly and communicate recommendations effectively to senior cross-functional stakeholders.
• Proven experience influencing Product Finance Operations and Analytics partners driving alignment and decision-making in fast-paced cross-functional growth environments.
• Demonstrated people leadership experience managing high-performing multidisciplinary teams fostering accountability strong execution and continuous development.
• Hands-on experience building experimentation frameworks including incrementality testing causal measurement and channel analysis to support smarter investment decisions.

Nice to Haves

• Experience in gig economy marketplace or three/two-sided platform businesses.
• Familiarity with budget optimization models attribution tools or CRM automation platforms.
• Experience working closely with Product Marketing or leading go-to-market initiatives for new products features or growth programs in cross-functional environments.

Our Commitment to Diversity and Inclusion

Were committed to growing and empowering a more inclusive community within our company industry and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has room at the table and the tools resources and opportunity to excel.

Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1