Senior SEO Manager (Product & Marketing)

About the Role

Are you a highly analytical and technical SEO expert who thrives at the intersection of Product and Marketing

We are looking for an innovative SEO Manager to take ownership of our organic search strategy for a massive classifieds platform boasting millions of this highly cross-functional role you will act as the crucial bridge between our engineering efforts and marketing goals. You wont just be chasing keywords; you will be shaping product roadmaps guiding developers and future-proofing our visibility against the rapid rise of AI and LLM-driven search.

If you love diving into log files optimizing complex site architectures and pioneering Generative Engine Optimization (GEO) this is the role for you.

What You Will Do

Strategy

• Own the SEO Roadmap: Develop execute and scale the overarching SEO strategy ensuring alignment between Marketing acquisition goals and Product development cycles.

• Cross-Functional Bridge: Act as the primary liaison between Marketing Product and Engineering translating business goals into actionable technical requirements.

• OKR & Business Alignment: Tie all SEO initiatives directly to overarching business goals and clear OKRs ensuring every projectfrom technical optimizations to content strategiesdrives measurable ROI and aligns with company-wide targets.

Technical SEO & Product Development

• Developer Support: Work hand-in-hand with Dev and Product teams during sprints. Provide clear specifications acceptance criteria and QA for technical SEO initiatives (e.g. Core Web Vitals JavaScript rendering server-side changes).

• Enterprise-Scale Analysis: Conduct deep-dive technical audits on a site with millions of URLs. Optimize crawl budget indexation strategies XML sitemaps and site architecture for our classifieds inventory.

• Programmatic SEO: Identify and scale programmatic SEO opportunities using our vast database of user-generated content and listings.

Future-Proofing & LLM Optimization

• AI Search Visibility: Monitor track and optimize our visibility within LLM-driven search engines and AI Overviews (AIO).

• Generative Engine Optimization (GEO): Adapt traditional SEO strategies to ensure our classified listings are easily digested cited and recommended by AI chatbots and generative search experiences.

Content & Editorial Support

• Editorial Guidance: Support the content and editorial teams with data-driven keyword research content gap analysis and E-E-A-T best practices.

• UGC Optimization: Create guidelines for optimizing User-Generated Content (titles descriptions media) to maximize organic reach while maintaining platform quality.

Qualifications :

What We Are Looking For

• Experience: Proven hands-on SEO experience ideally gained in enterprise-level environments such as classifieds marketplaces or e-commerce platforms with millions of pages.

• Technical Prowess: Deep understanding of technical SEO elements (log file analysis crawl budget optimization JavaScript SEO schema markup and canonicalization).

• Tool Proficiency: Advanced experience with enterprise SEO tools (e.g. Botify OnCrawl Lumar) crawling software (Screaming Frog) and analytics platforms (Google Search Console GA4). SQL/BigQuery experience is a massive plus.

• AI Forward: A strong understanding of how Large Language Models ingest and retrieve data with a passion for testing and learning in the evolving AI search landscape.

• Communication Skills: Exceptional ability to communicate complex SEO concepts to non-SEO stakeholders. You know how to talk business with Marketing and technical specs with Developers.

• Data-Driven: Highly analytical mindset with a proven track record of using data to secure buy-in for SEO initiatives and measure their impact.

Zusätzliche Informationen :

At AVIV we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities all educational backgrounds people from minority backgrounds those from the LGBTQIA community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process or wish to discuss part time or flexible working requirements please let us know.

In your application please feel free to note which pronouns you use (For example - she/her/hers he/him/his they/them/theirs etc).

Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!

#LI-Hybrid #LI-Onsite #hybrid

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1