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Bella & Bona
Senior Performance Marketing ManagerBella & Bona • Berlin, Berlin, Germany
Senior Performance Marketing Manager

Senior Performance Marketing Manager

Bella & Bona • Berlin, Berlin, Germany
Vor 30+ Tagen
Stellenbeschreibung

Overview

Bella & Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day.

We are building a category-defining company at the intersection of food operations and technology. As we scalelead generation becomes a critical growth lever - and we are looking for someone to take full ownership of it.

We are hiring a Senior Performance Marketing Manager (B2B Lead Generation) to build and scale ahigh-performing automated demand generation engine.

You will not just manage campaigns. You will design systems that generate pipelinepredictably and efficiently using automation data and AI.

You will report directly to theHead of Revenue & Growth and work closely with leadership on one of the most critical questions for the company:

How do we generate high-quality B2B leads at scale efficiently

This role is designed for someone who combines performance marketing expertise strong analytical thinking and a deep automation mindset.

Your mission

Your mission is to build and scale Bella & Bonas B2B lead generation engine.

You will own the full funnel fromtraffic lead qualified opportunity with a strong focus on measurable outcomes.

1. Paid acquisition & channel management

Own and scale performance across channels such as:
  • Google Ads (Search Display)
  • LinkedIn Ads
  • Other B2B acquisition platforms

You are responsible for:
  • Campaign structure and optimization
  • Budget allocation and ROI
  • Continuous experimentation and iteration

2. Automation & AI-driven growth systems

A core part of the role is building automated systems that improve performance and efficiency.

Examples:
  • Automating campaign creation and optimization
  • Building lead scraping and enrichment workflows
  • Connecting tools across the marketing and sales stack
  • Using AI to generate test and optimize creatives and copy

You should be comfortable using tools such as:
  • Claude
  • n8n
  • HubSpot

We expect you to think in systems not manual execution.

3. Funnel optimization

You will continuously improve conversion rates across the funnel:
  • Ad landing page
  • Landing page lead
  • Lead qualified opportunity

This includes:
  • Landing page optimization
  • Messaging and positioning
  • Lead quality improvement

4. Data & performance analysis

You will define and track key metrics such as:
  • Cost per lead (CPL)
  • Cost per qualified opportunity
  • Conversion rates across the funnel
  • Channel performance

You will use data to:
  • Identify bottlenecks
  • Prioritize experiments
  • Allocate budget effectively

Your profile

We are looking for someone who operates at a high level of intensity and ownership.

You likely bring:
  • Strong experience in B2B performance marketing
  • Proven track record managing Google Ads and LinkedIn Ads
  • Deep understanding of lead generation funnels
  • Strong analytical and structured thinking
  • High ownership and execution focus

You are extremely strong with automation and AI
  • You use AI tools like Claude daily
  • You are comfortable building workflows with Clay/n8n / Zapier / similar tools
  • You constantly look for ways to eliminate manual work

You are the type of person who:
  • Builds systems instead of doing repetitive tasks
  • Tests fast and learns fast
  • Thinks in experiments and iteration cycles
  • Is obsessed with performance and efficiency

Experience in high-growth startups agencies or performance-driven environments is a strong plus.

Why us

  • Full ownership of a core growth function
  • Direct impact on company revenue
  • Opportunity to build a scalable lead generation engine from scratch
  • Work at the intersection of marketing data and technology
  • High autonomy and responsibility
  • Fast-paced ambitious environment

Bella & Bonas Team Culture

  • Mission-driven and long-term oriented we focus on building a sustainable company with real impact
  • Strong sense of ownership we take responsibility and act like founders
  • Open and proactive communication clarity honesty and solutions matter
  • High execution standards we move fast and care deeply about results
  • Continuous learning mindset we constantly improve how we work
  • Customer-centric approach everything starts with delivering great experiences

Required Experience:

Manager


Employment Type : Full-Time
Experience: years
Vacancy: 1
Jobalert für diese Suche erstellen

Senior Performance Marketing Manager • Berlin, Berlin, Germany

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