(Senior) UA Manager (mfd) Remote (Germany)

A small piece of paper with numbers that have the power to change a life forever! Okay... lets replace the paper with an app and one person with 600000 monthly users. This is our business!

Your Mission

As a (Senior) UA Manager (m/f/d) your mission will be to scale NextLottos user acquisition engine across paid channelsincluding Meta TikTok Google Ads DSPs Apple Search Ads CTV/LTV and emerging platformsas well as ASO. As Lotto Scanner continues its rapid growth and our paid budgets expand you will partner with the existing Performance Marketing team to drive day-to-day campaign management creative testing reporting tracking and channel optimization. Your ultimate goal will be to lower CAC build a robust high-velocity creative-testing muscle and unlock and scale entirely new acquisition channels.

Your Tasks & Responsibilities

• Daily campaign management on owned channels (Meta ASA Google Ads TikTok) bid optimisation budget pacing audience and placement testing

• Creative testing work with the creative team to brief ship and iterate ad creative; document learnings

• Performance reporting weekly dashboards monthly deep-dives channel-level CAC ROAS Conversion Rates and quality-of-acquisition metrics (e.g. Payback period & Retention Rate)

• Channel testing design and run structured pilots on new channels with proper measurement and stop/scale decisions

• Tactical coordination with our external partners on CTV/LTV/programmatic execution briefs weekly check-ins creative reviews

• Attribution tooling keep our MMP setup clean (Adjust) work with our data team to understand analyze data and MMM

• Cross-team coordination with organic Social Media Brand CRM and Creative

• Stay close to compliance (German lottery regulation / GlüStVGGL) work within paid-marketing guardrails specific to lotteries

Your Key Competencies

Must-have

• 35 years of hands-on paid user acquisition or performance marketing for a B2C app or consumer product

• Deep platform expertise on at least 2 of: Meta Ads Manager TikTok Ads Manager Google Ads Apple Search Ads.

• Familiarity with programmatic display / DSPs (DV360 The Trade Desk etc.)

• Hands-on creative testing experience you can brief creative design A/B structures read results and iterate

• Strong attribution and data literacy working knowledge of MMPs and attribution (Adjust AppsFlyer Branch) iOS/Android tracking SKAN event mapping. You love to work with data!

• Analytics fluency comfortable with dashboards GA4 Adjust or similar spreadsheet modelling; can build clean dashboards

• Demonstrated track record of lowering CAC at scale with documented case studies

• Fluent English (working language). German is a plus not a requirement.

Nice-to-have

• Experience scaling a consumer app through paid

• Web-to-app experience is a plus

• Experience in regulated industries (lottery fintech gambling gaming)

• Experience with CTV/LTV paid (Joyn RTL Waipu)

• Familiarity with MMM incrementality testing geo-lift experiments

• Influencer-paid or affiliate marketing background

• Experience working with a media agency partner

Your Soft Skills

• Ownership mindset take responsibility for channel performance end-to-end dont wait for instructions

• Detail-oriented data-driven make decisions on evidence not gut; check the numbers twice

• Curious experimenter always testing always learning comfortable with structured failure

• Collaborative work closely with creative brand social CRM data and the partners

• Resilient under change ad platforms shift constantly (iOS privacy algorithm updates); rolls with it without losing momentum

• Strong communicator explain paid performance clearly to non-paid people; dont hide behind jargon

• Comfortable with startup ambiguity fast pace lean processes evolving priorities

Your Goals in the Role (612 months) Impact

• Take full ownership of channels day-to-day (e.g. Meta Apple Search Ads Google Ads) daily optimisation creative briefing budget pacing performance reporting

• Drive measurable CAC improvement vs current baseline on owned channels (specific % target to be set after month 1)

• Build a creative testing framework structured A/B testing on Meta and TikTok with proper learnings documentation accelerating creative iteration

• Set up proper attribution and reporting infrastructure dashboards that replace ad-hoc reporting; clean data flow from MMP (Adjust) into a single source of truth

• Test at least 2 new channels through structured pilots (e.g. native ads DSPs for niche segments) with clear go/no-go decisions at the end

• Take coordination of the agency relationships on tactical execution (briefs weekly reviews creative reviews)

Your Background Education & Experience

• 35 years in user acquisition performance marketing or growth marketing

• B2C consumer app background strongly preferred (mobile-first install-driven business model)

• Bachelors degree or equivalent practical experience

• Bonus: experience working alongside other team-members in a structured team

What we offer you:

Remuneration & work-life balance:

• Competitive salary and trust-based working hours.

• Private health insurance.

• Generous training budget.

• Extraordinary team events.

• Meal benefit.

Communication & trust:

• Open honest and direct communication. Your ideas are welcome!

• A feedback meeting every quarter to help us grow together.

• We encourage innovation and are open to new ideas that push the boundaries.

Modern working:

• Everything you need for your daily work: MacBook monitor headphones and more.

Individual training:

• One training day per month and a generous training budget for your personal development.

Buddy program:

• An experienced team member will support you from day one to help you get started.

The team

• We are a colorful bunch from different nations and backgrounds. We dont distinguish by religion gender age marital status... For us the focus is on what you can do!

Our values:

MAKE IT HAPPEN

• Drive results - Own the problem the goal and the outcome through self-organization and decisions backed by data

• Speak up with courage - Challenge ideas and raise issues directly when it matters

• Getting things done - Be pragmatic keep momentum and bring the energy

• Deliver quality impact - Ship solutions that move our mission and strategic goals forward

WIN TOGETHER

• Communicate openly and respectfully - Be transparent assume positive intent and set aside own ego when interacting with others

• Help others win - Proactively share knowledge time and strengths in an interdisciplinary set-up

• Work across cultures - Learn from others perspectives and actively refine own style for trust-based collaboration in a diverse team

• Bring team spirit - Create moments of joy and belonging that fuel big outcomes together

SHAPE THE FUTURE

• Experiment to learn - Run tests measure outcomes treat mistakes as an invitation to learn and adapt insights into action

• Spot opportunities - Stay close to customers and market trends to identify whats next

• Build user-first innovation - Deliver trustworthy data-driven solutions and services that set the bar

• Grow yourself - Challenge and reflect on the way you work seek feedback and keep developing your skills
  
  
  Sound like you
  Employment Type : Full Time
  Experience: years
  Vacancy: 1