Campaign Manager Lifecycle Marketing

TeamViewer provides a leading Digital Workplace platform that connects people with technology—enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization. We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact? Responsibilities As a Campaign Manager Lifecycle Marketing, you will play a critical role in strengthening relationships with free users, prospects, and existing customers by developing and executing targeted, data-driven marketing programs across the entire lifecycle. You will work closely with cross-functional teams, including Global Campaign, Product Marketing, Customer Lifecycle, and Content teams, to drive user adoption, engagement, retention, and expansion. Your goal is to guide users through every stage of their journey—from first interaction to long-term advocacy—turning them into customers and loyal brand advocates while showcasing TeamViewer’s value. Develop and implement initiatives to drive user activation, engagement, retention, and freemium-to-paid conversion. Build and execute lifecycle marketing campaigns and user journey strategies across multiple touchpoints, including email and in-product messaging. Create and manage end-to-end lifecycle flows, including onboarding, feature adoption, re-engagement, and upsell campaigns. Analyze and monitor key performance metrics (e.g., conversion rates, usage KPIs, feature adoption, retention, engagement, and NPS) to measure and optimize campaign performance. Leverage user data and segmentation to design personalized, insight-driven campaigns that improve the overall user experience. Collaborate with Product Marketing and Sales to ensure users are informed about new features, product updates, and best practices. Collaborate with Product Marketing and Sales to ensure users are consistently informed about new features, product updates, and best practices. Partner with Customer Success teams to understand user needs and develop strategies to increase retention and reduce churn. Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field. 3+ years of experience in lifecycle marketing, or a related field. Strong project management skills and the ability to manage multiple initiatives simultaneously. Excellent written and verbal communication skills. Data-driven mindset with experience analyzing customer data and using insights to optimize marketing strategies. Experience working with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools. Ability to collaborate cross-functionally and influence stakeholders at various levels. Experience in the SaaS or technology industry is a plus. What we offer Onsite Onboarding in our HQ office for an optimal start Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews Premiums for the private pension plan ( BAV ) up to the maximum amount are topped up by TeamViewer Public transport friendly offices Option to lease an e-bike (Germany only) Special terms for local gyms Access to Corporate Benefits platform with many discounts Regular Team events and company-wide celebrations Open door policy , no dress code rules, frequent all Hands and Leadership Lunches Hybrid and Flexible work time with up to 50% home office Work From Abroad Program allowing up to 40 days of work outside your contracting country We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us! TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race. If you require any accommodations or adjustments during the application or hiring process, including interview or onboarding support, please reach out to your Talent Acquisition Partner, who will be happy to support you.