Team Lead, Demand Generation

TeamViewer provides a leading Digital Workplace platform that connects people with technology—enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization. We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact? Responsibilities The Team Lead, Demand Generation is a highly visible, global role responsible for leading the strategy, execution, and performance of full-funnel marketing campaigns across all digital channels. This role plays a critical part in driving demand, shaping how we go to market, and scaling impactful campaigns across regions and segments. You will lead a team and work closely with Product Marketing, Content, GTM teams, and regional stakeholders to ensure campaigns are aligned to business priorities and deliver measurable results. This role requires someone who is equally comfortable setting direction and rolling up their sleeves to get things done. You bring strong strategic thinking, but you’re also deeply involved in execution, problem-solving, and making things happen. You know how to build strong relationships, influence stakeholders, and communicate clearly across all levels of the organization. This is an opportunity to make a real impact, drive change, and elevate how campaigns are run globally. Lead, coach, and develop the global campaigns team (4 FTEs), fostering a culture of ownership, collaboration, and delivery. Define and drive the global integrated campaign strategy, ensuring alignment with GTM priorities, product marketing, and sales objectives. Orchestrate full-funnel campaigns across Enterprise and SMB segments, ensuring consistency globally while adapting to regional needs. Enable and drive execution, remove blockers, guide teams, and step in where needed to ensure campaigns are delivered successfully. Define, track, and communicate campaign performance and KPIs, providing clear visibility to senior leadership. Drive continuous improvement by challenging the status quo, improving processes, and scaling what works across regions and teams. Oversee channel mix and budget allocation, ensuring campaigns are executed effectively across email, paid media, social, webinars, and ABM. Requirements 7+ years of experience in B2B marketing, with at least 3 years leading teams in a SaaS or technology environment. Proven track record of leading global, multi-channel campaigns across Enterprise and SMB audiences. Strong understanding of demand generation, ABM, product launches, and lifecycle marketing. A leader who leads from the front — hands-on, accountable, and willing to do the work alongside the team. Excellent stakeholder management and communication skills, with the ability to influence and align across functions and seniority levels. Strong organizational and execution skills, able to manage complexity, prioritize effectively, and keep teams on track. Experience managing budgets, agencies, and campaign planning at scale. What we offer Onsite Onboarding in our HQ office for an optimal start Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews Premiums for the private pension plan ( BAV ) up to the maximum amount are topped up by TeamViewer Public transport friendly offices Option to lease an e-bike (Germany only) Special terms for local gyms Access to Corporate Benefits platform with many discounts Regular Team events and company-wide celebrations Open door policy , no dress code rules, frequent all Hands and Leadership Lunches Hybrid and Flexible work time with up to 50% home office Work From Abroad Program allowing up to 40 days of work outside your contracting country We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us! TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race. If you require any accommodations or adjustments during the application or hiring process, including interview or onboarding support, please reach out to your Talent Acquisition Partner, who will be happy to support you.