Paid Search Lead, Creative Strategy & Automation

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust and its all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers Find your next role at our Berlin HQ or one of our local offices around the globe from New York to Bangkok. Head to take the first step.

Team mission

GetYourGuide is revolutionizing the tours and activities space fundamentally changing how people discover and book things to do at their destination. Innovative and effective Performance Marketing is the driving force of our success. We take a data-driven approach to connect the customers intent to the right inventory in our marketplace. We believe in building scalable channels by working in cross-functional teams (Product Engineering Data Science Content Design) to build the best marketing automation in the industry. We are looking for an outstanding Lead Paid Search Ad Asset Intelligence & Automation to join our Berlin HQ. Be a part of one of Berlins most innovative and cutting-edge Performance Marketing teams and gain exposure to a large scale highly automated marketing engine.

Responsibilities

• Own and define the roadmap for the Paid Search content strategy and creative automation advancements for creative asset superiority at scale balancing LLM-powered automation velocity with quality control brand safety and localized messaging effectiveness by owning the experimentation framework for ad creatives
• Set the strategic direction for ad creative excellence by identifying emerging trends in the ad creation space (GenAI integration automatically created ads evolution creative automation expansion) and translating them into GetYourGuide-specific opportunities and own the alignment with our platform partners to anticipate ad format evolution early adopt betas and shape the RSA strategy around platform shifts
• Act as strategic stakeholder between the Performance team Product and Data Science to advance the ads creative capabilities
• Ensure internal optimization tools are architected to adapt to Googles evolving ad creation landscape while maintaining GetYourGuides quality standards
• Conduct comprehensive analysis to identify trends patterns and inflection points in ad creative performance RSA effectiveness and platform dynamics
• Create scalable processes forasset library management creative quality control and brand safety governance in highly automated ad creation environments

Requirements

• Degree in economics marketing statistics computer science or similar quantitative discipline
• 5-7 years of experience in performance marketing with solid expertise in Paid Search and proven ability to manage strategic initiatives at scale
• Demonstrated track record of owning a domain or strategic roadmap and delivering measurable outcomes through cross-functional leadership
• Deep understanding of Google Ads creative systems including RSA architecture automatically created ads ad customizers dynamic creative optimization and API integrations for ad creation
• Experience orchestrating cross-functional initiatives involving internal and external stakeholders
• Ability toidentify emerging trends in ad creative automation and GenAI applications translating them into competitive strategies for GetYourGuide
• Strong critical thinking skills to evaluate trade-offs between creative control and automation efficiency resolving conflicting priorities across stakeholders
• Expertise in definingexperimentation frameworks and innovation governance
• Fluent in discussing key marketing KPIs and creative performance metrics
• Comfortable working with large datasets analyzing creative performance patterns.SQL skills are a plus.
• Understanding ofLLM-based creative generation and AI readiness in the context of Paid Search optimization
• Ability to digest complex technical requirements (LLM prompting and fine-tuning asset pipeline architecture creative quality scoring) and translate them into strategic direction
• Excellent command ofwritten and spoken English

How well make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon Tue Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you your friends and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture check out how we hire and life at GetYourGuide. If you have any further questions please dont hesitate to get in touch at .

Were an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age gender identity ethnicity sexual orientation disability status or religion. Please refrain from including your picture and age with your application.

#LI-Hybrid

Employment Type : Full Time
Experience: years
Vacancy: 1