Senior Marketing Manager (mfd)

As a Senior Marketing Manager you actively shape the future of Experian in the DACH region.
You own a holistic marketing strategy that positions our company sustainably in the local market. You are the central point of contact for demand generation and lead quality managing multi-stage campaigns from concept to monitoring. Together with regional marketing colleagues and local sales teams you take our audience engagement to the next level data-driven user-centric and truly value-adding. You think in use cases not just channels and youre eager to not just manage marketing but to have a real revenue impact. If youre ready to take ownership and create meaningful results youre exactly who were looking for.

Our goal: To make Experian visible and relevant in DACH as the leading provider of data insights.

Main responsibilities tasks duties:

• You take ownership of the strategic development of our demand generation and contribute your ideas from concept to execution:
• Development management and continuous optimization of a one- to multi-year marketing strategy in alignment with executive leadership and relevant stakeholders.
• Responsibility for strategic lead generation in close collaboration with sales leaders across different markets covering the entire funnel and defining and implementing measures to improve lead quality and quantity.
• Planning execution and optimization of campaigns across various channels including performance analysis and ongoing fine-tuning making sure to define and monitor achievement of success metrics
• Analysis of market trends competitive activities and customer needs as a foundation for evolving the marketing strategy closely integrated with regional/local product management and local sales teams.
• Independent management of external agencies and service providers.
• Shaping of processes content creation and event planning.
• Use and further development of our MarTech platforms Eloqua and Salesforce for data-driven scalable marketing.
• People leadership responsibility for one team member including coaching development performance management and fostering effective collaboration.

Qualifications :

Required qualification expertise skills:

Are you passionate about B2B marketing eager to make a difference and bring the experience needed to actively shape our marketing transformation Then youre a perfect fit for us.

That means:

• Proven track record of at least 5 years in B2B marketing including KPIs and your individual contribution.
• Excellent proficiency in working with CRM and marketing automation tools is required; experience with Salesforce and Eloqua is a plus.
• Potential for development of projects within the organization internal and external stakeholder management with strong tailored messaging.
• Minimum of 2 years of experience in people leadership mentoring or coaching with a proven ability to support motivate and develop colleagues effectively.
• Experience in tech marketing or data-driven business models as well as in complex matrix organizations
• Excellent English skills both written and spoken as youll regularly collaborate with international colleagues.
• Strong communication skills combined with assertiveness and confident presence.
• Creativity and initiative you contribute your own ideas and proactively drive topics forward.
• A structured working style and a strong sense for processes KPIs and priorities.

Additional Information :

Benefits/Perks:

• A high degree of autonomy in a dynamic internationally oriented organization
• A motivated team that values innovation and collaboration
• Great compensation package and attractive employee benefits
• Flexible working hours and remote work options

Experian is proud to be an equal opportunity and affirmative action employer. Innovation is a critical part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

#LI-Hybrid

This is a hybrid remote/in-office role.

Experian Careers - Creating a better tomorrow together

Experian Careers - Creating a better tomorrow together

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Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1