Marketing Manager FMCG DACH

Landewyck has been one of Germany’s leading tobacco and cigarette companies for 100 years. We are a growing, owner‑managed company with production and sales organisations throughout Europe.

You will take full responsibility for an innovative “New Generation” product category with three subcategories. From brand positioning to activation and execution – you own it all.

Your Responsibilities

• Act as the key person for this category and manage it independently
• Build and maintain the brand for the entire category and its three subcategories
• Analyse market trends and competitor activities
• Develop and implement campaigns and initiatives for retail (POS), e‑commerce, and events
• Create concepts, designs and materials that cover all subcategories
• Plan, execute and evaluate promotions and activations
• Manage projects and coordinate external partners such as agencies, designers and production service providers
• Monitor product performance and identify optimisation opportunities
• Collaborate closely with internal marketing and sales teams and travel regularly, mainly within Germany and Austria

Your Profile

• Experience in marketing and/or sales for FMCG products and brands
• Expertise in brand management and trade marketing
• Hands‑on mentality and entrepreneurial mindset
• Strong skills in concept development, e‑commerce and events
• Clear communication and solid project‑management skills

Your Benefits

• A role with real responsibility and creative freedom
• Space for your own ideas and pragmatic solutions
• A dynamic environment with short decision‑making processes
• Attractive benefits: home‑office option, training opportunities and bonus scheme

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Tobacco and Tobacco Manufacturing

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