Senior Account Executive (m/f/d), Munich or UK

We are a dynamic AI start-up based in the heart of Munich, setting the global standard for AI Coaching. While most AI companies are working on replacing human labor, we are unlocking the uniquely human strengths that drive lasting business outcomes for our enterprise clients. Our in-house AI technology helps sales and service teams at global enterprises earn trust and win deals through realistic client simulations and deep behavioral feedback. Join our international team that is not just building a human-centric product, but redefining customer relationships.

About the role (Munich onsite and German speaking, or remote from the UK): You own a dedicated patch, either a vertical such Retail, Telco, or Automotive in the DACH market, or the UK as your territory. And you own it fully: you run the complete sales cycle with enterprise buyers in Sales Enablement and Commercial Excellence, then stay the commercial owner of the accounts you win, from steering committees to expansion. You sell a product with a scientific foundation, proven enterprise references, and deal sizes that reward serious sales craft.

Tasks

• Owning your territory end to end: pipeline generation, qualification, multi-stakeholder sales cycles, negotiation, and close
• Selling to senior commercial buyers (Heads of Sales Enablement, Commercial Excellence, Service Owners) at enterprises with thousands of reps
• Running consultative discovery that connects Retorio's behavioral coaching to hard business outcomes: ramp time, conversion, retention
• Building and executing account plans for six-figure deals, including pilots, procurement, and legal/security reviews
• Driving expansion revenue: identifying and closing upsell and cross-sell opportunities across teams, regions, and use cases within your accounts
• Partnering with founders, marketing, and customer success on campaigns, events, and account growth
• Feeding market and buyer insights back into product and go-to-market strategy

Requirements

• 3+ years of B2B SaaS sales experience, with a track record of closing enterprise deals (ideally EUR 50k+ ACV)
• Experience navigating complex enterprise buying processes: multiple stakeholders, procurement, security, and legal
• Proven ability to grow existing accounts: you've owned renewals, expansions, or upsells, not just logo acquisition
• Comfortable representing a vendor at executive level, including steering committees and QBRs
• For the Munich-based role: business-fluent German (C1+) and English; for the UK-based role: native-level English
• You sell on business outcomes and proof, not feature lists
• Self-sufficient operator: you build your own pipeline and run your own deals, with support but without hand-holding
• Bonus: experience selling into Insurance, Pharma, Telco, FMCG, Automotive, or Retail, or selling sales enablement, coaching, or L&D-adjacent technology

Benefits

From the preset toggles, enable: Above-average compensation, Flexible working hours, and High-performance culture. As custom entries:

• Uncapped commission with a competitive OTE, on new business and expansion: your earnings scale with the full lifetime of your accounts
• Six-figure enterprise deals with reference clients across insurance, pharma, telecom, and automotive
• Direct access to the founder and real influence on go-to-market strategy
• A visually compelling product with a genuine scientific moat, built on the Warmth and Competence framework from TU Munich research
• Remote setup for the UK role, or a central Munich office with an international team

If you want to sell a product that makes salespeople (including yourself) measurably better, and keep growing the accounts you win, send us your CV and a short note on the biggest deal you've closed. You'll hear back within a week, and the process is fast: intro call, deep dive with a founder, and a practical case.

Most AI companies are trying to replace people. We're doing the opposite.

Retorio is a Munich-based AI coaching platform, spun out of TU Munich, that makes salespeople and service teams better at the one thing machines can't do: earning human trust. Our AI simulates realistic client conversations, analyzes behavior against a scientifically validated framework, and coaches reps into trusted advisors who win deals.

It's working. Global enterprises like Vodafone, Merck, and Daimler Truck use Retorio to cut ramp time and lift conversion across thousands of reps. And we're just getting started on making behavioral coaching the standard for every commercial team worldwide.

We're an international team where you'll own real problems from day one, work directly with founders, and see your work land with Fortune 500 clients within weeks, not years. If you want to build something ambitious with people who move fast and care about the science behind the product, let's talk.