Social & E-commerce Activation Manager (m/w/d)

Social & E-commerce Activation Manager (m/w/d)To start as soon as possible in Darmstadt, Germany

We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.

Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ, and many more are looking forward to welcoming you!

What You Can Expect

• Work smart – Up to 50% home working, trust‑based working hours and flexible working arrangements
• Team – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment
• International environment – Working in an international corporate setting with flat hierarchies and exciting projects
• Workplace – A modern working environment
• Parking & transport links – Free on‑site parking, a central location and excellent public transport connections

POSITION OVERVIEW:
As Social Commerce Manager, you are responsible for the planning, execution, and optimization of social commerce activations, working closely with key retail partners such as Douglas and Flaconi.

You will drive consumer-centric, full-funnel social commerce initiatives across Coty’s portfolio, combining influencer marketing, content, community, and e-commerce in close collaboration with internal teams (Sales, Marketing, PR, Influencer Marketing) as well as external partners and agencies.

Key Responsibilities

• Support the development and continuous optimization of the DACH social commerce strategy, aligned with full-funnel advocacy objectives and the marketing plan
• Independently plan, execute, and optimize social commerce activations, including influencer, creator, and content-driven campaigns in collaboration with retail partners
• Develop customer- and retailer-specific programs to drive sell-out across Coty’s cross-divisional brand portfolio, ensuring alignment with KPIs and commercial targets
• Build and maintain strong relationships with key retail partners (e.g. Douglas, Flaconi), positioning Coty as a strategic and innovative social commerce partner
• Support the development of test-and-learn initiatives, pilot activations, and opportunity analyses
• Monitor, analyze, and evaluate campaign performance, deriving actionable optimization recommendations
• Identify trends, platform developments, and high-performing content formats to continuously evolve the social commerce approach
• Contribute to and collaborate on European social commerce initiatives, supporting the scaling and adaptation of best practices, activations, and strategic partnerships across markets
• Create and share best practices and learnings across markets and teams
• Manage agencies and external partners, including briefing, coordination, and controlling
• Support budget planning and tracking for assigned projects
• Conduct competitive analysis and monitor category developments
  
  

Required Skills & Competencies

• Bachelor’s or master’s degree in business administration, Marketing, Digital Media, or a related field
• Initial relevant professional experience (e.g. 3–5 years) in social media, influencer marketing, e-commerce, or key account management
• Strong understanding of social platforms, creator economy, and digital ecosystems
• Experience working with retailers and/or e-commerce environments is a strong plus
• Structured, independent working style with strong ownership mindset
• Strong analytical skills and KPI-driven thinking
• Excellent communication and presentation skills
• Creative mindset with a passion for content and digital innovation
• Solid project management skills and ability to work in cross-functional, matrix organizations
• Technical understanding (e.g. tracking, tagging, platform mechanics) is a plus
• Fluent in English and German (written and spoken)

YOUR JOURNEY WITH US

Have we sparked your interest?

If so, we look forward to receiving your complete application documents, including your earliest possible start date and salary expectations.

Your direct contact for this position is Christopher Johnson.

ABOUT US

Coty is one of the world’s largest cosmetics companies and manages a prestigious portfolio of brands in fragrances, decorative cosmetics, as well as skin and body care. Coty is the global leader in fragrances and ranks number 3 in decorative cosmetics, with products sold in more than 150 countries worldwide. Coty and its brands are also committed to a range of social initiatives and strive to reduce their environmental impact.

For more information about Coty Inc., please visit our website at www.coty.com.

At Coty, we value diversity. We are committed to providing equal employment opportunities regardless of skin colour, background, religion, gender, nationality, sexual orientation, age, citizenship, marital status or disability.