Senior Trade Marketing Lead

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

We are looking for a passionate and driven Senior Trade Marketing Lead to manage and oversee our DACH Trade Marketing operations.

The position is based in our Frankfurt office. Hybrid 3 days in the office.

OVERVIEW:

Reporting to theManaging Directoryou will play a critical role in shaping our go-to-market strategy working cross-functionally to deliver compelling shopper experience and drive growth across all retail channels in the DACH region.

Here are some of the EXCITING thingsyoullget todo:

• Team Leadership: Lead and develop a high-performing team of Trade Marketing Managers working closely with Sales to align on and execute joint business plans that drive revenue and market share across DACH.
• Strategic Planning: Build and execute a comprehensive Trade Marketing plan tailored to the DACH market aligned with the overarching EU marketing strategies.
• Retailer Collaboration: Own and drive Joint Business Plans (JBPs) with key DACH retail partners.
• Go-to-Market Execution: Plan and implement launch strategies in-store activations and online campaigns aligned withSharkNinjasbrand positioning.
• Consumer Engagement: Develop creative and localized campaigns to increase product awareness engagement and in-store/online conversions acrossthe DACH region.
• Events & Trade Shows:Identify plan and execute participation in relevant trade shows and retailer events that support revenueobjectives including key DACH industry events.
• Point of Sale Optimization: Evaluate current POS tools and implement improvements; define andmonitorkey success metrics (e.g. NPS DAS).
• Digital Retail Strategy: Lead the strategy and execution of Brand Shops and digital merchandising across e-retailer platforms.
• Retail Data Management: Ensureaccurateandtimelyproduct data is provided to retail partners for listings and online experiences.
• Budget Ownership: Manage retailer coop budgets to support trade marketing initiatives and maximize ROI in collaboration with retail partners.

KEY ATTRIBUTES & SKILLS:

• Experience: Minimum 10 years in Trade Marketing ideally within the consumer goods or retail sector including experience leading and building a team.
• Leadership: Proventrack recordof managing mentoring and motivating teams toward shared goals.
• Adaptability: Comfortable working in a fast-paced evolving environment. Agile mindset with the ability to pivot quickly.
• Communication: Strong written verbal and presentation skills fluent in both German and English
• Collaboration: Excellent stakeholder management skills; ability to work cross-functionally with Sales Marketing and Product teams.
• Creativity & Innovation: Passion for finding creative ways to drive consumer engagement and sales.
• Entrepreneurial Spirit: Proactive and self-motivated witha high levelof ownership and accountability.

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions please refer to this Candidate Privacy Notice.

• For candidates based in China please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

Senior IC

Employment Type : Full Time
Experience: years
Vacancy: 1