Senior Manager SEO & Growth Strategist (mfd)

Job Description

Own the organic growth strategy and execution across our six memorial and obituary portals in Germany Sweden and Norway. Were sitting on a large multi-market inventory of memorial pages with a 34 traffic upside that is entirely unworked no active SEO ownership no programmatic content strategy no GEO positioning.
This is a build-it-yourself first-of-its-kind role at Rapid Data and its built for someone in founder mode: you dont wait for a roadmap to be handed to you you define the target state yourself build the programmatic SEO architecture in close partnership with Engineering and establish the content-as-marketplace playbook from scratch the same model that made StepStone ImmobilienScout24 and category leaders in their verticals. You report into the Director Product work directly with Engineering leadership on technical implementation and operate with wide decision-making latitude as the recognized expert for organic growth across the organization with visibility to the CTO CRO and CEO. If youve built something 0-to-1 before and love turning an empty field into a working system this is your kind of role.

Your tasks:

• Build and own the multi-market SEO strategy across DE SE and NO: keyword architecture programmatic page templates internal linking structure and indexation at scale across our full page inventory
• Conduct a full technical SEO audit and drive resolution directly with Engineering: crawl budget Core Web Vitals markup (Person Event BreadcrumbList Obituary) JavaScript rendering (SSR/CSR) and sitemap infrastructure
• Design and build a unified event tracking and measurement framework for organic performance across all portals: Google Search Console GA4 Ahrefs/Semrush with regular KPI reporting to the VP Product and the wider executive team (CTO CRO CEO)
• Build GEO (Generative Engine Optimization) foundations: AI-crawler accessibility (GPTBot PerplexityBot Google-Extended) fact-structured content formatting and visibility monitoring across Google AI Overviews ChatGPT Search and Perplexity
• Translate SEO requirements into clearly specified Engineering backlog tickets; prioritise and QA implementation independently
• Build an organic growth forecasting model: traffic potential per market investment prioritisation ROI projection
• Identify and develop Traffic Partnership opportunities (white-label integrations with regional newspapers and special-interest portals) and evaluate Paid Search as a complementary channel scope expands as the function matures

Your skillset:

• Founder or builder mentality: youve built something from zero before a growth function a product a business a side project that scaled and you default to action and hands-on building rather than waiting for a perfect brief or someone elses roadmap
• Extensive experience in SEO at a marketplace classifieds or large-scale UGC platform (Jobs Real Estate Automotive Travel or comparable) template-level programmatic SEO not page-by-page optimisation
• Proven track record scaling organic traffic across millions of individual pages; deep technical SEO expertise (crawl budget structured data rendering sitemaps )
• Direct hands-on experience collaborating with Engineering teams: you write clean SEO tickets argue prioritisation in sprint planning and QA implementations yourself
• Multi-market / multi-domain SEO across languages and geographies; Local SEO experience a strong plus
• Strong analytical foundation: Matomo Google Search Console Ahrefs or Semrush GA4; SQL a plus
• Commercial mindset: you can build an organic growth business case and present it credibly to investors and executive leadership
• First practical exposure to GEO / AI-search optimisation a plus
• Fluent English and German required

Find us here:

• Full ownership of organic growth as a function built from the ground up tooling decisions strategy and roadmap with wide decision-making latitude as the recognized expert in your domain
• A true builders canvas: no legacy SEO function to untangle no politics to navigate you create the playbook the tooling and the results yourself and get to see your work compound at scale
• Direct line to the Director Product with visibility to the CTO CRO and CEO as part of the executive team
• International scope from day one across Germany Sweden and Norway each market with a substantial largely untapped page inventory and a 34 upside still on the table
• A Berlin office that keeps you close to Engineering and Product with hybrid flexibility
• Meaningful work as the market leader in funeral technology in Europe backed by one of the worlds most respected growth investors

About us

Rapid Data is a leading software provider for the funeral industry in Europe and has been synonymous with innovation and progress since 1989. It is our passion to develop state-of-the-art ERP and CRM solutions that revolutionize the way funeral service providers work.

We are more than just a company we are pioneers of change and stand at the forefront to lead the industry into a new era. Our goal is not only to be present in Europe but to establish a global presence supporting every funeral service provider and their partners with our all-in-one technology platform.

Driven by our vision and supported by one of the most demanding and renowned private equity investors in the world we are in a phase of accelerated growth. Every day is a new opportunity for us to push our boundaries and realize our dreams. We are ready to change the world be part of this exciting journey with Rapid Data.

Required Experience:

Senior Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1