Team Lead Copywriting & Localization (All Genders)

The Team Lead Copywriting & Localization plays a pivotal role in shaping how zooplus defines creates and scales high quality content across languages channels and markets. The role blends strategic brand guardianship with operational excellence uniting creative copywriting editorial expertise and advanced localization practices under one cohesive vision. Acting as a central orchestrator between creative teams content owners local markets and technical stakeholders the position ensures a consistent brand voice execution seamless workflows and efficient end-to-end content addition the role drives the evolution of GenAI-enhanced content creation establishes scalable content operations and elevates overall content quality through clear frameworks rigorous evaluation and continuous improvementultimately strengthening the brand experience and communication effectiveness.

• Build develop and lead a multidisciplinary team (Copywriters Editors Localization PMs AI specialists) and own coaching resource planning capacity management hiring and talent development.
• Translate our brand and channel strategies into copy-guardrails and guidelines.
• Create compelling messaging across channels optimized for a wide range of copy formats and delivering various goals from brand building to straightforward conversion.
• Establish an innovative future-oriented content creation approach by integrating GenAI in our copy creating streams.
• Embed copy creation and localization seamlessly in our static and video asset creation workflows.
• Establish and own the editorial roadmap and content calendar and capacity planning across the team.
• Design and optimize scalable Content Ops: intake management prioritization RACI definition templates checklists versioning.
• Define and map workflows and processes together with other content leaders.
• Lead expert content (vet-reviewed content on pet health nutrition training): definition of content formats briefings fact-checking compliance medical disclaimers as strong interface to SEO / GEO.
• Own and manage the online Magazine our education hub for pet expertise content by monitoring KPIs maintenance and optimization of articles.
• Define the localization strategy: when to use direct translation vs. transcreation.
• Build terminology management do-not-translate lists and market-specific style guides.
• Implement a modular content approach (content bricks) taxonomy metadata reuse across channels/languages.
• Organize LQA processes and collaborate with local teams.
• End-to-end ownership of the ITE/LLM-based translation pipeline: training evaluation domain adaptation prompting/guardrails data governance.
• Build testing set-ups quality metrics and human-in-the-loop workflows.
• Manage terminology and memories (TMs/Glossaries) PII/compliance and risk management.
• Continuous improvement: error analysis fine-tuning and feedback loops definition together with copywriters and editors.
• Partner with Legal/Compliance for claims-safe market-compliant content.
• Close alignment with Performance Marketing SEO Video Graphics and Partnerships

Qualifications :

• 5 years of experience in copywriting leadership or localization/translation content operations ideally within multimarket multilingual environments
• Proven ability to translate brand strategy into clear voice guidelines scalable messaging frameworks and highquality copy across formats and channels
• Strong track record in leading creative and editorial teams including coaching capacity planning and talent development
• Ability to design and optimize complex content workflows (intake prioritization versioning QA) without slowing creative output
• Strong affinity and openness of GenAIbased content creation including prompting guardrails evaluation and humanintheloop processes
• Experience defining localization strategies and operating translation pipelines (machine translation transcreation terminology management)
• Strong stakeholder management and a connector mindset capable of aligning creative technical and market teams around shared standards and processes
• Confidence acting as a strategic sparring partner constructively challenging briefs and elevating content quality
• Able to use insights QA metrics and performance data to evaluate and continuously improve content outputs
• Excellent communication skills including the ability to create clear documentation guidelines and decisionready recommendations

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time depending on experience skills and impact. Most offers are positioned around the midpoint of the range ensuring a fair and consistent approach across our teams.

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1